The remainder of the url used to matter, but does not appear to matter as much any more.
Title does matter. There is debate as to whether or not changing the title AFTER being indexed would be good or bad. From my experience, it does not matter if you change it.
Keyword usage is very important. With respect to on-page SEO, using a reasonable amount and variety (synonyms) of keywords, without keyword stuffing.
Length of your Hub also helps to increase the "value" placed on the Hub ranking, as long as it stays on topic.
External SEO alt-text backlinks of the keywords are very important, including being from similar sites/pages (contextual) as the Hub itself. This is tied for the biggest factor of external SEO influencing a Hub's ranking.
There are other factors, but I don't want to write a novel.
The domain http://news.com won't rank for the keyword "news" unless they have this particular keyword in their title. However, if they have this keyword in their title, they can outrank many other news websites by proper backlinking and SEO. Again anyone can beat news.com for the keyword 'news' with more backlinks etc.
Tritain, you lost me at this paragraph: External SEO alt-text backlinks of the keywords are very important, including being from similar sites/pages (contextual) as the Hub itself. This is tied for the biggest factor of external SEO influencing a Hub's ranking.
Equally high would be to get backlinks from "authority sites", such as respected sites in the topic and/or respected general sites, such as Wikipedia.
Definitely the title, the domain also matters but on hps's you can't alter that. The url should contain your main keyword(s), but this takes on less importance than the title.
Next important is the first paragraph. This should contain your kw(s) but do not over cram it. Google will penalise you for it.
One of the main reasons why many writers started off here is because HP's used to have such a good PR ranking and the domain name carried a lot of weight. This got many new writers onto the first pages of google without really doing a lot, apart from good kw research. This is less so now since Panda, but we live in hope.
I was gonna say..I wasn't signed into my Google. Although when Ive been signed into Google my site appeared first result one time but this time theres a variation of about 3 spots, unless the one browser hasn't updated which is what my guess is.
It is not a matter of what you are allowed to see. Instead, Google alter the results a bit according to your preferences. And yes, the Big Brother is watching you but its not like they peep into your kitchens and bedrooms.
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