HP Ads Higher Earnings

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   David 470posted 12 years ago

   Is anyone else experiencing much higher earnings, regardless of a traffic boost? I don't know if higher paying advertisers are coming to HubPages or what, but my CPM is through the roof!
   
   As someone said in a previous thread, ad programs have been delaying a lot. Perhaps this is because HP is working with new advertisers? Or maybe a coincidence.

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      JEDIJESSICUHposted 12 years agoin reply to this

      My HP ad CPM has been higher than usual, so I'm making more from my impressions. I know a couple days ago my CPM was updated to almost ten dollars and within a few hours it was decreased by a third. So while I'm enjoying this little boost in CPM, I'm wondering if maybe it isn't going to somehow blow up in our faces.

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      1. 81

         David 470posted 12 years agoin reply to this

         Yes, I was thinking the same thing - about it not lasting, but I don't know.
         
         My CPM has gone down from it's peak, but is still about 25-33% higher than normal which is still good.
         
         I wonder how many other hubbers are noticing a rise?

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            andyozposted 12 years agoin reply to this

            I am, one day it was up 120% on average, then the day after it was only up 20%, yesterday it was up around 40% on average.  Seems to be all over the place at the moment but definately much higher CPM that what I'm used to, certainly good news.

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      2. 78

         Sally's Troveposted 12 years agoin reply to this

         Yup, right there with you. It's nice while it's lasting.

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   2. 84

      rebekahELLEposted 12 years agoin reply to this

      yes to both, plus a good traffic week last week. HP earnings yesterday were highest so far, and Sunday is usually slow for me.

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      KeithTaxposted 12 years agoin reply to this

      My CPM is way up the last several days along with traffic.

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2. 81

   David 470posted 12 years ago

   I noticed that advertisements look different than they used to. Could this be the reason why our CPMs are higher than they were originally? The ads look like they can be seen better by viewers or something.

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3. 66

   tamronposted 12 years ago

   The past week I haven't earned hardly nothing on any of my adsense revenue sites including hubpages.  Now my HP ads have skyrocketed.  My traffic is the same.  I don't get it!

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4. 62

   prettydarkhorseposted 12 years ago

   perhaps the HP ads earning is distributive ... sometimes the CPM and the traffic are inversely proportional to maintain a reasonable earnings so even though there is fluctuations in views earnings are almost the same or it increases

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5. STAFF

   Paul Edmondsonposted 12 years ago

   The increase in earnings have been driven by the custom adsense and the additional ad zone on Hubs.  The decrease in your adsense account from HubPages happened because HubPages is paying out as part of the HP Ads program one spot that was previously paid out by AdSense.  Our estimate across HubPages (it does vary by author) that when we replaced the 250X250 with custom JS that it's about 10% better than the previous spot.
   
   Here is the thread launching the new ad layout
   http://hubpages.com/forum/topic/84621

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      Sally's Troveposted 12 years agoin reply to this

      So when are you going to bring AdSense into the HP Ad program along with eBay and Amazon? Mind you, I don't think it's a bad idea. Just that HP ought to be more up front about it. After all, HP is earning money because we are generating dollars in your direction. So, what's the scoop?

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   2. 77

      Bendo13posted 12 years agoin reply to this

      Can you show a picture of which ads will go directly to our AdSense account now and tell us why we'd see our impressions drop so drastically?
      
      Shouldn't this change of ads still give us that 60/40 split or aren't you going to show the ad that goes directly to us as often?

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      Bendo13posted 12 years agoin reply to this

      Ahh... nevermind now I see it.
      
      You give us a very poor performing ad placement and take over the one ad that many people modified how they set up their hubs to take advantage of.
      
      A bit shady but if the earnings increase overall I guess that's good.... problem is no one has fixed the traffic problem, as many people (including myself) are still being drug through the sandbox for no reason.
      
      If I had the traffic I deserved and earned over the past 4 years then I'd be all "yippy skippy"-ing like the rest... but when you're getting only 10% of the traffic you use to, you become quite a skeptic.

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         Sally's Troveposted 12 years agoin reply to this

         With you on this part, Bendo...not at all yippy skippy.

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            Bendo13posted 12 years agoin reply to this

            Yeah and I just saw why it won't be a true 60/40 - that bottom ad only shows up if your hub is long enough.
            
            So some hubs will only be HP Ads...
            
            Here's a question though... since we probably don't get paid any extra if the HP Ads get clicked, then why should we continue to structure our hubs so that square ad is right up top on the right?
            
            All you can do to ensure you still get a little AdSense cash is write long hubs.  I wouldn't be surprised if people started putting eBay and Amazon capsules right where that top square use to be.

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               Sally's Troveposted 12 years agoin reply to this

               Good point, and I think another or two have addressed it in diff threads (can't tax my head about what those threads are right now). Why design our Hubs for max ad space when that works to HP's (opaque) advantage and not ours?

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      prettydarkhorseposted 12 years agoin reply to this

      thank you for the link. In addition to the new ad layout, there is another G update October 13 which may or may not explain the decrease and increase of views towards the weekend

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      2besureposted 12 years agoin reply to this

      So does that mean that people who are not using the HP ad program are being penalized?

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6. 81

   earnestshubposted 12 years ago

   I have had a steady increase in traffic the last 3 weeks, with both adsense and hubpages earnings increasing.
   
   No idea how long it will last.

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7. 71

   AEvansposted 12 years ago

   I am

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