Not really. Movies themselves are commercial products!
Actors like anyone else are entitled to pursue lucrative opportunities. Musicians have been doing Pepsi and Coke commercials for years.
Back in the 1970s John Wayne pitched Great Western Financial and Datril headache medicine among other things.
Two time Academy Award winner Jane Fonda sold exercise videos. Oscar winner Halle Berry has done Revlon makeup commercials for years. Elizabeth Taylor pitched her White Diamonds perfume in the 90s, Oscar winner Charlize Theron has several Jadore Dior perfume commercials. None of this is really new.
Some actors will and others won't but it's always been that way.
The real question is: How many people will actually buy a product just because an actor, singer, or athlete is pitching it?
I can't think of a single time I made a purchase because of a celebrity.