Ad Relevance

1. 85

   DzyMsLizzyposted 12 years ago

   It has been discussed previously that it takes the Google ads "a little while" to settle in to be relevant to the topic of an article.
   
   How long is "a little while?"
   
   I have a hub about in-line skating (commonly called Rollerblading), that was published back on Jan. 25th.  It is now Feb. 15th, and the top-of-the-hub ads are all about things like "earn a masters degree in public administration," and similar things.
   
   HUH??
   
   There is nothing in my article that should trigger those ads--they should come up with ads for skates, or other sporting goods, in my opinion.  What's going on??
   I don't think anyone deciding to read about skating is going to click an ad for a college degree in administration!

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   1. 78

      Uninvited Writerposted 12 years agoin reply to this

      When i looked the second Adsense ad was about inline skating. Another ad was to a Canadian site.
      
      A lot are based on the person reading the hub and what they have read before. I just came from this forum and i am based in Canada.

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   2. 80

      Dale Hydeposted 12 years agoin reply to this

      I agree with what Uninvited Writer has shared. 
      
      I just went and viewed the page and both Google ads were relevant to "me" and my last 20 minutes or so online.
      
      First one was showing a "how to" on camera shots
      
      Second one was advertising AVG anti-virus...and I was just on one of my own hubs with that contained within it.

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      1. 80

         Dale Hydeposted 12 years agoin reply to this

         Opps, I missed the third Google ad...it was showing P/C repair.... right along the lines of the AVG ad and my interests a few minutes ago.

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      2. 77

         Bendo13posted 12 years agoin reply to this

         Yep it's a poor move by Google to benefit advertisers and hurt the site owners who publish the ads.
         
         Most people who look at a site are there for a specific reason - if you close that page you're probably done with that topic and moving onto something else.
         
         LIke let's say you go to site about diamonds as you day dream about buying some jewelry... and you close the page.
         
         Then you're researching a topic to solve a problem, let's say learning Spanish, and bam you have diamond ads in front of you... not Spanish education ads.
         
         But if there had been only ads about learning Spanish you would have been more likely to click them and check them out.  That means less clicks for the site owners, less relevant ads, and more visibilty to the advertiser, at a point when the person isn't interested in their products.
         
         I've looked for ways to turn this off in AdSense but I don't think you can.

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2. 85

   DzyMsLizzyposted 12 years ago

   Oh--so, I have misunderstood--I had thought the ads were supposed to be relevant to the article.
   
   (And the skating ad did not show up to me.)  Weird.
   
   I guess that explains it, then--the ads are based upon the visitors--which confirms what my husband has to say about "the big G," that they are the worst spyware out there..watching, Big Brother style, what everyone is doing, reading and searching! 
   
   Kind of gives you pause.....

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   1. 69

      ankitharrytomposted 12 years agoin reply to this

      If you would not like the Big G watching then just sign out of your Google account while browsing.
      Google ad relevancy depends a lot on the search engines. Google has made made such an algorithm that when a Google search user searches a topic then the landing page will show the ads related to your search keywords. It means that when people search for in-line skating and visit your Hub using the search result link then there will be highly relevant ads.
      
      This is one of the reason why the CTR from social networks and un-related backlinks can be extremely poor whereas organic traffic gives much better CTR.

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      1. 85

         DzyMsLizzyposted 12 years agoin reply to this

         Hello, ankitharrytom--Hmm... actually, I'm never signed in to my Google account unless I need to look up something like analytics or such, or writing on one of my blogs.  I made that statement as an "in general" -- as it relates to everyone globally-- observation. 
         Thanks, though, for the explanation of how their searches work.

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