How do I get relevant ads posted on my hubs?

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   Bishop55posted 9 years ago

   How do I get relevant ads posted on my hubs?
   
   How do I get relevant ads on my hubs?!  I can't seem to figure it out.  I get ads that have nothing to do with what I'm trying to write about.  Is there something I'm missing?

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   BeBrownposted 9 years ago

   I think the ads are based partly on what you write about, so pay attention to the keywords that you put in your hubs.  Secondly, and probably more importantly, the Ads are based on your readers browsing history.  This is something that you do not have control over.

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      Bishop55posted 9 years agoin reply to this

      thank you!

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      WalterPoonposted 9 years agoin reply to this

      BeBrown is right. If the ads are not what you want it to be, it must be bcoz you are not using the right keywords. Experiment by repeating your keywords (or variations) 3-4 times, and deemphasizing the words that are causing certain ads to appear.

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   Susana Sposted 9 years ago

   The ads you see aren't the ads other individuals will see - they're nearly all personalised based on your search history, location, interests etc - so no there's nothing missing. But you do have a little control about what ads are shown.
   
   In your adsense account you can disable some types of interest based ads, so that the adsense ads that show on your hubs are more likely to be related to the content of the page. But...
   
   - I'm pretty sure the above won't work if you're in the HP ad program
   
   - We have no control over what ads HP displays in their 40% of impressions
   
   Here's a link to Google's help info on displaying ads, how it all works and what you can and can't opt out of as a publisher: http://support.google.com/adsense/bin/a … wer=142293 (see the links on the left of the page for more info)
   
   Most people do best by simply leaving the default ad settings as they are.

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      Bishop55posted 9 years agoin reply to this

      Susana, thank you for the link info.  This was a helpful response.  I'm going to read that link now.

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   djdaniel150posted 9 years ago

   I've seen nothing but irrelevant Ads since joining this place last year. It even happens on my websites, but to a lesser extent than hubpages it seems. The problem with hubpages and the irrelevant Ads most likely stems from the fact that this entire domain has too much diversity in its content. The content isnt tailored around a given subject, so Advertisers with Adwords are less likely to target this domain specifically. In turn, Google then provides whatever Ads are available at the time.

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      Bishop55posted 9 years agoin reply to this

      Thank you.  This is helpful!

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   WalterPoonposted 9 years ago

   Google Adsense ads are CONTEXTUAL ads, unlike ads from some other advertising networks. With this one fact alone, you should be able to answer your own question.
   
   What ads will be displayed will be what the AdSense software determines to be the most appropriate ads, based on what you have written. It's when you don't have any keywords that AdSense would just display what it thinks is second best.
   So if you are writing a hub on diabetes, say, and AdSense doesn't display ads relating to diabetes, double-check to see if you have some 3-5% of your total number of words (not too many, otherwise Google may decide it's keyword stuffing and penalize you on that) having the term, "diabetes". Also have related words such as "diabetic patients", insulin, hypoglycemia, etc. That  way, AdSense will surely display ads on diabetes, unless they have no advertisers on the subject matter.

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      Susana Sposted 9 years agoin reply to this

      Some ads on the display network are contextual, but over the years they have become less effective. Most advertisers prefer to use remarketing http://www.google.co.uk/ads/displaynetw … emarketing

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      WalterPoonposted 9 years agoin reply to this

      Point is AdSense is still contextual, and we are talking about AdSense on HubPages, right?

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      Susana Sposted 9 years agoin reply to this

      Adsense is partly contextual but the ads we get as publishers depend on what advertisers on the display network choose to do with their advertising money. Sites like HP have very low CTR/ROI for contextual ads so advertisers prefer the other options.

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