I did a little analysis of my articles in an effort to see why mine and the articles of others have dropped so low in reads.
One thing I noticed is the existence of "sponsored ads" at the top of the search result page. These ads are place there by Google in response to the data they have gleaned from the data they are getting from our google profiles. Did everyone notice this?
They use the search criteria itself and then they use such things as; my age, vendors I have used before, googles estimate of my interests, my saved search criteria, and all of the vendors I have gone to in the past.
The next thing I noticed is that there are often the top 3 YouTube videos on the subject you searched for. These can be placed at the top of the search results on down to even on the second page from what I saw in my searches.
My niche is RV's, along with camping and travel in RVs, so I have a lot of competition on this subject, but these new search result presentations have pushed my articles down the stack.
One more thing; the majority of my competitor articles are using very readable site themes that present their data, links, videos and pictures much better than our aging and restrictive HP structure.
I would appreciate any feedback I can get from my fellow writers on these changes to the Google search world.
Hey Don, I'm not seeing ads at the top of the pages I google on my niche which is poetry analysis, but am seeing the videos, a line of three just below the snippets, which I guess is in response to the growing popularity of youtube? Plus I see a wikipedia article all by itself to the top right. Maybe for your niche, RVs and all, the pages are a wee bit different?
If your articles are losing views then I can only suggest you attempt to claw back - review, update, edit, write new...no doubt you've done all this in the past to stay fresh and competitive? This is what I do and so far it seems to be working, despite knock-backs when the dreaded algorithms strike. As for things like SEO, well, I'm a dinosaur I'm afraid. I just try and write decent stuff, evergreen hopefully, and leave the technical writing to the more accomplished. Are you into SEO? Don't know if it's worth your while learning or applying some basics?
I haven't noticed much change in the format of my competitors - I'm up against a select few sites I've gotten to know well over the years - and am still happy with the fundamentals of what HP has to offer with regards to capsules, links and so on. Perhaps the time for a new design scheme isn't that far away?
Not sure I've helped all that much but keep us up to date with your observations.
Sometimes. I was reading an article by one of my favorite hubbers, in fact it was part of a series I was reading consecutively, and a big banner ad ran across his top photo. I was annoyed because he sometimes does his own artwork, and I was very interested in that. The ad was for a piece of subject matter that I'd researched a couple of weeks ago. In other words, old news and forgotten. Bleh!
chef - I see what you're saying. My point is that before they get to my articles, even the best, there are a row of ads preselected, by Google, as well as the videos, which are competing with my article because they are at the very top, and easy to click on and the viewers never see my article much less the ads on my article, unless they drop down
It's been that way for a long long time, payd ads, videos and pictures not particularly in that order, but always on top.
I think everyone needs to remember how the google search response list is structured. Anything that is listed before your artucle has a better chance of getting the ad sale.
Now Google is placing their own videos and their own 'bot generated ads at the top of the search results.
This means we get less sales opportunities. DON
I agree, and since Google owns Youtube they put those video links above our written material. It is my feeling that a lot of people that are too lazy to read are watching those videos, and I know that those copies are costing me thousands. Google will remove them if you prove that they are copied, but there is no way to find them without watching all of those stupid videos.
The only thing that I think that can help, to a small degree, is to stop using Google. When you talk with anyone, tell them how bad the search results have become. I know that this is not much, but if we all change our home pages from Google, and stop using Google products, and encourage others we talk to, then things might eventually change.
Some successful protests have started out a lot smaller.
As mentioned, it has been like this for years. I bet most people have learned to ignore the sponsored results just like any other ad.
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