Logos with a Ton of Red

1. 71

   tritrainposted 13 years ago

   I was looking at logos recently and wondered if many logo designers avoid red because it looks too much like a stop sign. 
   
   They say that "orange is the new black".  I think of Home Depot signs.
   
   Maybe that is a good thing for the Marriot.  Stop here and stay a while...
   
   
   
   

   replyreport
2. 71

   Bill Manningposted 13 years ago

   Many logo designers avoid red because many people associate it with danger or something to be careful of.
   
   Also red is the worst color to get right in logos. Red tends to bleed into the other parts and comes out worst looking than other colors.
   
   I can only get a logo in red to look good in .png format.

   replyreport
3. 73

   Richieb799posted 13 years ago

   McDonalds uses red and yellow, 2 colours humans associate with danger.. we have evolved to be wary of them because of poisonous animals such as bees, wasps, snakes..

   replyreport
   1. 71

      R.S. Hutchinsonposted 13 years agoin reply to this

      Red and yellow are colors we associate with hunger. That's why McD's chose those colors.
      Just as green is a "peaceful" feeling so Hospitals paint thier walls green.
      Just as autistic clinics and PreK's paint thier walls orange because it evokes creativity

      replyreport
      1. 76

         Zabbellaposted 13 years agoin reply to this

         An excellent point. there were studies on that.

         replyreport
4. 61

   SammySammoposted 13 years ago

   Red is also one of the hardest colors to read.  Companies that want to make you hungry will probably use orange, which is associated with hunger.  Places like doctors offices where they want you to feel calm will probably use pink.  Color association is so interesting.

   replyreport
   1. 71

      R.S. Hutchinsonposted 13 years agoin reply to this

      Sammy that's not true... see my post above.. You're right in theory, but your colors are incorrect.

      replyreport