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Best Economical Car - Goodbye Maruti 800

Updated on March 12, 2011

Maruti Suzuki says goodbye to Maruti 800 after Nano's launch. What would be the possible reasons for that and what do you think will be the effect of that? Do you agree that it is production life cycle and every production definitely comes to its end stage?

I have heard in the news that Maruti is saying goodbye to 800, the first most economical Indian car and I agree to this as it makes sense for Maruti to phase out a product as old as 800 and replace it with another product from its own stables (such as Alto and A-Star) before it loses ground with consumers. Every Brand needs to offer something new to its consumers over the years, especially in a segment as competitive as small cars, as the replacement of the 800 with Alto is a well thought out decision by Maruti.

But what about the market share? Maruti gets maximum sales from 800 only. Also Maruti has been redefined 3 times and when the high time came for re-modification, it is going to get a farewell.

I know Tata Nano is a tough competition and Maruti does not have any answer to that but how about an idea that Maruti being introduced with 600 cc engine and similar features with associated trust and belief added to it. May be that can be a better solution to compete with Nano and also Maruti 800 is the highest in demand car still in spite of the stagnant growth.

Also, Maruti Alto with 800 cc is pretty much Maruti 800, but with a newer design and a vastly different image. Maruti 800 has an "image problem" that does not make it appeal to the young car buyer; it is synonymous with the first car bought by the conservative family man who does not have much money to spend. Buying a first car today is all about enhancing one's social image and is a status symbol. Alto has replaced the 800 because it does not carry the burden of its image and is pretty much in the same price bracket.

I know that Maruti 800 is a not only a car, but it is a brand which holds considerable market share. Tata Nano is a new segment, which definitely caters attraction from low﷓end consumers.

Tata Nano and Maruti 800

Tata Nano and maruti 800 both are for different segments. Maruti will never be able to produce a car of 1 lakh cost because Tata's have cost advantage, which is their core competency because they have their own steel plant and it has joined customers and vendors together.

Tata Nano is basically a product to make people shift from two-wheelers or three-wheelers towards cars or in fact for those people who only own two-wheelers and want to purchase cars, which they can easily afford just like Tata Nano. Tata Nano has come up to cater middle class and even lower middle class.

A few days back, I visited Maruti Suzuki Plants at Gurgaon and Manesar and I had a chat with the HR manager of Maruti. He said that Maruti is concerned about the issue of Nano and is recently planning to launch improved version of 800, but they are not planning to cut the price and instead they are planning to add some additional features.

If we talk about Nano, the mere idea of developing Nano or a low cost car crept in Mr. Ratan Tata's mind was when he saw a family (four members) sitting on a two-wheeler. The first model of Nano is the basic model, i.e., rupees 1 lakh, which we can say, is a move to upgrade people using two-wheelers, but the other models of Nano, i.e., the Deluxe Version which is still awaited in the market would be catering to a totally different segment in terms of price (Rupees 1.75 lakhs approximately) and comfort. This particular version, which will most probably be launched next year or so and could eat up the market share of Maruti 800.

Now if the news are true that Maruti will phase out 800 now and will take time to launch a new car of same segment. In that case, they will lose out big market share and they need to see the opportunity cost as well.

Saying bye bye tata to Maruti 800 the Family car
Saying bye bye tata to Maruti 800 the Family car
The white colored Maruti 800 was the best seller among other colors.
The white colored Maruti 800 was the best seller among other colors.
Maruti Alto - Another economical Indian car after Maruti 800. Alto gives good average and AC is better than 800
Maruti Alto - Another economical Indian car after Maruti 800. Alto gives good average and AC is better than 800
Maruti Uniq
Maruti Uniq
Tata Nano - 1 lakh rupee car
Tata Nano - 1 lakh rupee car
What makes Nano so cheap?
What makes Nano so cheap?
Nano in the news
Nano in the news

Tata Nano driven by Autocar.co.uk Launch: ONE Lakh Rupee reviewed

Comments

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    • profile image

      lichin 6 years ago

      Nano is the worst car ever friends don't buy it,,,,it will never reach near 800 and alto,,,max speed without wobling is 80kms a jerk and skid can be felt in curves,,,but 800 never did,,,i have run my 800 in 120kms smoothly but never did nano,,,if u want new then go for alto or Astar,,beat and vista also are good,,,,

    • profile image

      vishal 6 years ago

      Hey friends, Tata Nano is really a best car in its segment. I purchased Nano in Oct 11, the ride of Nano is really too good. Earlier my perception regarding Nano was NEGATIVE but friends it is really a perfect car than Alto & 800. Thanks to TaTA Motors

    • profile image

      Viresh 7 years ago

      The features of this ever green Maruti car are High mount stop lamp, Dual Tone interior upholstery, Suzuki badging, clear multi reflector headlights, specifically placed crumple zone, Front Grille etc. These all makes the Maruti 800 car is the king in the Small car Segment.

    • soni2006 profile image
      Author

      Rajinder Soni 8 years ago from New Delhi, India

      Thanks a lot Maldeeban for letting us know that Tata Nano is the worst car and also giving us a list of options we can go for buying a car after saying good bye to old is gold Maruti 800.

    • profile image

      Maldeeban 8 years ago

      Tata nano is very worst don't plan to buy that model. Instead of that Maruti Alto is best. Its giving best millage with low maintaince and good look.

      Best choise yours,

      Below 3 Lak level Best car --> Alto (or) Spark

      Below 4 Lak level Best car --> Santro(or)Beat(or)WagnorDUO

      Below 5 Lak level Best car --> Swift(petrol) (or)Tata vista(Disel)

    • soni2006 profile image
      Author

      Rajinder Soni 8 years ago from New Delhi, India

      Very well said Rashmi. Yes Maruti rocks..

    • profile image

      Rashmi Juneja 8 years ago

      Maruti 800 was old but was gold but with the advent of new advanced technology cars in the market, it is better to say good bye to this car because in this way, the prestige of Maruti 800 will be forever in the hearts of Indians. Hey LETS SAY Maruti ROCKS...

    • soni2006 profile image
      Author

      Rajinder Soni 9 years ago from New Delhi, India

      Ya it was the first Japanese made car launched in India after Ambasador and Fiat.

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