- Buying & Selling New & Used Cars
Best Economical Car - Goodbye Maruti 800
Maruti Suzuki says goodbye to Maruti 800 after Nano's launch. What would be the possible reasons for that and what do you think will be the effect of that? Do you agree that it is production life cycle and every production definitely comes to its end stage?
I have heard in the news that Maruti is saying goodbye to 800, the first most economical Indian car and I agree to this as it makes sense for Maruti to phase out a product as old as 800 and replace it with another product from its own stables (such as Alto and A-Star) before it loses ground with consumers. Every Brand needs to offer something new to its consumers over the years, especially in a segment as competitive as small cars, as the replacement of the 800 with Alto is a well thought out decision by Maruti.
But what about the market share? Maruti gets maximum sales from 800 only. Also Maruti has been redefined 3 times and when the high time came for re-modification, it is going to get a farewell.
I know Tata Nano is a tough competition and Maruti does not have any answer to that but how about an idea that Maruti being introduced with 600 cc engine and similar features with associated trust and belief added to it. May be that can be a better solution to compete with Nano and also Maruti 800 is the highest in demand car still in spite of the stagnant growth.
Also, Maruti Alto with 800 cc is pretty much Maruti 800, but with a newer design and a vastly different image. Maruti 800 has an "image problem" that does not make it appeal to the young car buyer; it is synonymous with the first car bought by the conservative family man who does not have much money to spend. Buying a first car today is all about enhancing one's social image and is a status symbol. Alto has replaced the 800 because it does not carry the burden of its image and is pretty much in the same price bracket.
I know that Maruti 800 is a not only a car, but it is a brand which holds considerable market share. Tata Nano is a new segment, which definitely caters attraction from lowend consumers.
Tata Nano and Maruti 800
Tata Nano and maruti 800 both are for different segments. Maruti will never be able to produce a car of 1 lakh cost because Tata's have cost advantage, which is their core competency because they have their own steel plant and it has joined customers and vendors together.
Tata Nano is basically a product to make people shift from two-wheelers or three-wheelers towards cars or in fact for those people who only own two-wheelers and want to purchase cars, which they can easily afford just like Tata Nano. Tata Nano has come up to cater middle class and even lower middle class.
A few days back, I visited Maruti Suzuki Plants at Gurgaon and Manesar and I had a chat with the HR manager of Maruti. He said that Maruti is concerned about the issue of Nano and is recently planning to launch improved version of 800, but they are not planning to cut the price and instead they are planning to add some additional features.
If we talk about Nano, the mere idea of developing Nano or a low cost car crept in Mr. Ratan Tata's mind was when he saw a family (four members) sitting on a two-wheeler. The first model of Nano is the basic model, i.e., rupees 1 lakh, which we can say, is a move to upgrade people using two-wheelers, but the other models of Nano, i.e., the Deluxe Version which is still awaited in the market would be catering to a totally different segment in terms of price (Rupees 1.75 lakhs approximately) and comfort. This particular version, which will most probably be launched next year or so and could eat up the market share of Maruti 800.
Now if the news are true that Maruti will phase out 800 now and will take time to launch a new car of same segment. In that case, they will lose out big market share and they need to see the opportunity cost as well.
Tata Nano driven by Autocar.co.uk Launch: ONE Lakh Rupee reviewed
Some Indian car reviews written by me with helpful articles on dent repairing, increasing mileaage, and cleaning your car on your own and saving money
- A nice Fiat Linea with smooth engine in 7 lakhs INR
Hey friend. I am also looking to buy a new car in the same budget and I had some questions a few days back about some different types of car models and makes. So I visited the showrooms of Hyundai, Ford, and...
- How to check and increase mileage of your car?
As you know, mileage is a prominent aspect when using any automobile, so you must know how to check your car for mileage and how to increase it, as increasing the mileage will save you money. 1. Get a full...
- New Maruti Alto vs Chevrolet Spark - Below 4 lakhs INR Cars
Ownership I own a November 2003 model Maruti Alto and my cousin brother has a Chevrolet Spark. Alto's advantage is fuel economy and ownership experience. As I am an Alto owner, please do not think that I...
- Is Maruti Ritz a serious blow to Hyundai i10?
I test drive Maruti Ritz in a Maruti showroom in Delhi yesterday and here is my review on that. Ritz versus i10 Maruti Ritz is a very cool and nice car but, I do not feel that Maruti Ritz has given a...
- Best Priced Diesel Car – Maruti Swift Diesel versus Skoda Fabia
Hi Friend, In terms of technical specifications, Maruti Swift Diesel is a four cylinder car whereas Skoda Fabia is a three cylinder car but both are equivalent in terms of power and performance. Rather,...
- How to get a dent repaired on my new car in Delhi?
Original hub request: How to repair a dent just above the wheel on my Maruti Swift car? How I can talk to my car insurance company so that they replace it? The Maruti Service Center in Delhi did a good job...
- Car Cleaning Tips - How to clean your car and save money?
Hi car lovers, I drive my car 80 to 90 kilometers per day and clean it daily with a feather stick daily and with shampoo and wax polish on a twice-weekly basis. Here are some tips on how to clean your...
- Maruti Swift versus Hyundai I-20 –5 lacks segment cars
Hi friends, You people might have heard a lot of hoo-haa going on in the motoring press about Hyundai I‑20 these days. Recently, I had the opportunity to drive one for an extended session. LOOKS...