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Craft and Supplies Selling on Etsy Opening a Shop to Sell Crafts, Supplies or Antiques

Updated on June 16, 2013

Etsy

What you can sell on Etsy? Handcrafted items, Vintage items 20 years and older or supplies
What you can sell on Etsy? Handcrafted items, Vintage items 20 years and older or supplies | Source
Source
This is the store front
This is the store front | Source
Wedding Registry is available for brides
Wedding Registry is available for brides | Source
You can shop locally on Etsy too. I entered my town, Blue Springs, Missouri, my store showed up too. So you can support your local sellers.
You can shop locally on Etsy too. I entered my town, Blue Springs, Missouri, my store showed up too. So you can support your local sellers.
Promoting your products with a coupon code you create yourself. Follow the easy steps.
Promoting your products with a coupon code you create yourself. Follow the easy steps. | Source

Crafts on Etsy

There are a lot of opportunities to sell your crafts today. The two sites that marry together beautifully are Etsy (links to the Etsy site) and Pinterest (links to my article on using Pinterest to promote yourself). When you list your products on Etsy and Pin them to Pinterest, they link back to your item in the store. Your chances of making a sale just sky rocketed.

Make a Youtube video and you just raked in another large audience. There is a perfect formula to plug in and get a return on your efforts. We are doing this together. I am working on my shop at the same time. I opened it a long time ago but putting more focus into it right now. Why? Cost effective. I spend too much on ineffective websites that people only spend a few seconds on and advertising that leads them to that site, where are they going? Back to Pinterest to work on their boards and back to Youtube to watch videos. So that is where I ultimately want to be to sell my products.

We are going to look at making a bigger effort to get your Etsy store off the ground and turn it into a home based, income supporting business.

Etsy now allows your shop to accept credit cards via Etsy for a small fee. I immediately signed up for that service. Credit cards always in crease the amount of a sale due to its convenience.

Things to consider to make your store tops:

  1. How much time each day you will spend marketing you products on Etsy?
  2. How much time you will spend making your products and creating the descriptions? Expect more hours in the beginning, it takes some time to pull just one product ad together with details. You want to answer all the questions you can think of from sizes and demensions to weight, colors and any options the customer may have.
  3. Work on a beautiful way to display your item. Look at the difference from an item on a table or plain background versus a crafted display or complimentary background. (example pictures below from real sellers on Etsy).
  4. Free ways to promote your products. Pin the picture on your Pinterest board with details. Write a hub about the craft, the story behind the art or something related to the item or to your store. If you blog, you want to add the story and link on your blog. Email your subscribers about the new item. Subscribers to a blog are far more important than clogging your blog with advertisements.
  5. Create a video that displays your art or product or what inspired you or how to use it in decorating your home or pottery dishes on your table. If you knit or sew out fits for pets, wouldn't it be adorable to make a video of you pet wearing it? That would grab a lot of attention on youtube and you get to link it to your products on Etsy.

What are others doing that is successfully working for them?

There are success stores under the Seller Handbook section. They help with how they transitioned into full time Etsy store selling. Listen to their mistakes so you don't have to make them. I have to add more to my store, Make my images more enticing instead of plain and link to my videos to get people more excited about buying my products. I need to try some different things and see what works for me. As some of them say, some of their simplest items sell the biggest. You won't know until you try them out.

As soon as you list an item, immediately share it to Pinterest, Facebook and Twitter. If you have an article, you can add the link in StumbleUpon and Google+. Share as much as you can and as immediately as you can. Pay attention to your visiting stats. If they are higher on a certain day, make sure you share the links to your products on those strongest days. For my wedding stuff, that is Fridays, for my hubs on Hubpages, Sunday is a higher view day. That is really important to notice because you have the most attention from your audience.

You have Promotion options on Etsy too. Once your store is open, on the left bar under Promotion, there are Search Ads, Etsy mini and coupon. Search Ads has very simple videos and steps to get you started on promoting a specific item in your store. The cost is reasonabley low, it is worthwhile enough I would try it on a higher profit item to see how well it works. You will get site statistics to further confirm the value of promoting. Offer a coupon code. Give a discount for holiday shopping or back to school sales. We are all becoming more thrifty, this can make the difference of a sale, just don't cut yourself too short of a profit.

Etsy Mini is a way for you to build a "widget" that displays on your website or blog and share the products you are selling in real time. Just like we can do with our hubs. We can display our hub widget on other sites.

Gift cards As soon as they are available on Etsy, take advantage of offering/accepting Etsy gift cards. When you are setup to receive credit card payments you will also be able to accept the gift cards too. Etsy "handles" the cards, you get the benefit of increased sales.

I am going to apply these techniques to my store and give an update on how the improvements work and turned into sales and what sold best.

Etsy Mini creates a mini store on your site

Build a Widget to put on your on site and promote your etsy store products
Build a Widget to put on your on site and promote your etsy store products | Source
How the Etsy Mini becomes a widget inserted into the sidebar on a blog as a widget. I LOVE THIS!
How the Etsy Mini becomes a widget inserted into the sidebar on a blog as a widget. I LOVE THIS! | Source

Etsy Accepting Gift Cards Soon

Etsy announcement of accepting gift cards soon and no credit card processing fees for the month of September 2012!
Etsy announcement of accepting gift cards soon and no credit card processing fees for the month of September 2012! | Source

Samples of Etsy items Photographed

I love butterflies, this is a copper bracelet with a butterfly design, plain background
I love butterflies, this is a copper bracelet with a butterfly design, plain background | Source
Notice how the plain butterfly looks alive against the sunset background
Notice how the plain butterfly looks alive against the sunset background | Source
Notice the earrings lay on a complimentary display, Indian earings look even more special. You can sense the mood and drama.
Notice the earrings lay on a complimentary display, Indian earings look even more special. You can sense the mood and drama. | Source
The wine classes just sit on the table. Imagine how much more likely you would buy them if they were displayed on a kids Thanksgiving table all setup for the holidays in festive style?
The wine classes just sit on the table. Imagine how much more likely you would buy them if they were displayed on a kids Thanksgiving table all setup for the holidays in festive style? | Source
Look how adding a complimentary napkin and spoon set the poppy pottery bowl of and gives you ideas how to serve it on the table.
Look how adding a complimentary napkin and spoon set the poppy pottery bowl of and gives you ideas how to serve it on the table. | Source
See how the dipping bowls just sit there? Imagine how more likely you would buy them with a mix of oils in one and rustic bread on a pretty table. Especially if the decor compliments the decorations on the dishes.
See how the dipping bowls just sit there? Imagine how more likely you would buy them with a mix of oils in one and rustic bread on a pretty table. Especially if the decor compliments the decorations on the dishes. | Source

More Information on Etsy from fellow Hubbers

I want to share these wonderful hubs that provide a great deal of information on Etsy, including very useful videos.

20 Ways to Increase Traffic to Your Esty Shop and Esty Sale both by craftybird

Tips for Promoting your Etsy Shop by noadi

Etsy Tags 14 Ways to get a Sale by TeriB The video of how to setup your store or shop is in this hub.

Starting a Crafting Business and Baby Shower Business by me, Bridalletter - Brenda Green

I found another hub sharing the Pros and Cons of selling on Etsy and some other places you can list art or handcrafted items by KarenCreftor


Etsy Art & Culture

Etsy Holiday How To - Preparing

Youtube Hints for Etsy Folks

Etsy Library Labs for Seller Help

In the pictures below, there is a link directly to the Video Library Labs. Take some time to review the resources that will help with selling successfully. There are many successful sellers that share their experiences, tips and insight for anyone interested in learning.

There are times when there are live events, allowing the opportunity to chat with the individuals conducting the next lesson.


Etsy Selling Help

Etsy Video Library Labs to learn about selling. Lots of help and tips.
Etsy Video Library Labs to learn about selling. Lots of help and tips. | Source
Etsy Online Lab Page. Access to the video library labs.
Etsy Online Lab Page. Access to the video library labs. | Source

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    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      That would be a wonderful place to sell them faythef. I will have to replace my quilt soon, so let me know when that store opens. Thank you for commenting.

    • faythef profile image

      Faythe F. 4 years ago from USA

      Great article ..thank you for the info..I have quilts..lots of quilts ..I should do this

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      It is a lot of fun to search the site for things you adore. Actually you could sell writing if you put it in a card, an invitation or in a digital format. Any poems? Type it up with a wonderful image in the background and sell as digital image. People can gift it, frame it or use it as home decor. Turn that writing into a creative form and you have your sellable products! Good luck.

    • Crystal Tatum profile image

      Crystal Tatum 4 years ago from Georgia

      Interesting hub. I've never been on Etsy but I'm hearing about it more lately. I also don't have any products to sell, but I think it sounds like a great resource for those who do. Too bad you can't sell writing services on there!

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      I hope it serves as inspiration to sell those products Suzie HQ. Once you start creating the shop, you will see it is easy. Just like we share our hubs, share each product by pinning it on a Pinterest board. Write or blog a nice article about the products (non sales style of course) to encourage visits to your shop. Good luck and let me know when that shop.is.open!

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      I hope you get to open a shop soon. Writers can describe their products better then anyone. Starting the shop is the easy part. Good luck and thank you for sharing livingsta.

    • Suzie HQ profile image

      Suzanne Ridgeway 4 years ago from Dublin, Ireland

      Hi Bridalletter,

      Many thanks for this insight into Etsy! I have not gone down this but I am very much considering it for my products so the timing here is perfect! Great info and media examples, voted up, useful, interesting, shared & pinned! Appreciate you sharing your experience and knowledge!

    • livingsta profile image

      livingsta 4 years ago from United Kingdom

      Thank you for this Bridalletter. This is of great help. I do not have one yet, but this hub has useful ideas one can benefit from.

      Thank you for sharing this with us.

      Votes up, pinning and sharing!

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      Keith Ham, it is actually a good thing to have a focus on one thing. There is writing involved with Etsy too, your description and a hub about what you are selling. Down time or one day dedicated to working on an Etsy shop and products or antiques is all you need. I have to get away from writing at times, I find that to be the best time for creating things for the shop. Good luck!

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      Thank you vocalcoach. I am working on a more in depth article on Etsy and marketing. I hope to share in April, not sure of an exact date yet. I am including a video guide with it. I think there is a bit more to it than creating, listing and hoping people buy. So I keep working till I find that success and than share the experience. I know the photography is important, it should be eye-appealing.

    • vocalcoach profile image

      Audrey Hunt 4 years ago from Nashville Tn.

      I'm back again to explore your information about how Etsy works. Your examples of how to display items is very helpful with the photos. Voted up.

    • Keith Ham profile image

      Keith Ham 4 years ago from Niagara Falls, Ontario

      I very much need to do something involving etsy but I frankly cannot fathom expanding beyond writing... it is most defiantly my downfall.

    • bridalletter profile image
      Author

      Brenda Kyle 4 years ago from Blue Springs, Missouri, USA

      Thank you. I learned from your hubs too. Those photo layouts make a difference. I need to figure out a layout for myself. I think when i create a line of baby shower items, i will create a setup for those. I am not sure what to do withthe wedding items. james wedmore is awesome to learn about making videos. any questions or help, let me know.

    • KarenCreftor profile image

      Karen Creftor 4 years ago from Kent, UK

      Hi Bridalletter,

      I have just noticed you linked to my hub~ thank you so much! I'll be sure to do the same for you :)

      Some great tips on promoting listings. I've wanted to get into video making for a while now~ maybe now is the time to stop procrastinating eh?

      I also love how you give ideas for the photo layouts~ very useful.

      Voted up and useful

      ~Kaz x

    • bridalletter profile image
      Author

      Brenda Kyle 5 years ago from Blue Springs, Missouri, USA

      Absolutely, as i gain more experience and as they keep improving it. I closed my ecommerce stores, so etsy store is everything now for the wedding and baby shower things i sell.

    • ContradictionAmI profile image

      ContradictionAmI 5 years ago from Southern California

      Thanks for the article! I hope you post more articles on your adventures of selling on Etsy!

    • bridalletter profile image
      Author

      Brenda Kyle 5 years ago from Blue Springs, Missouri, USA

      Thank you. Good luck with an etsy store if you decide to do that.

    • L.L. Woodard profile image

      L.L. Woodard 5 years ago from Oklahoma City

      This is a wonderfully informative and well-arranged hub. I've bookmarked it for future use.

      Thanks for providing an easy-to-read and follow guide. Voted up and shared.

    • Handicapped Chef profile image

      Handicapped Chef 5 years ago from Radcliff Ky

      I have a spice company I thought it would be a great way to pick up more customers.....thank you so much.

    • bridalletter profile image
      Author

      Brenda Kyle 5 years ago from Blue Springs, Missouri, USA

      People sell food items on there too. If they are homemade, it will fit right in. Just have to watch your state laws on selling "food" items and if the spices fall in that category. Some require specific food handling certification and meeting standards (in your home) that you are processing and packaging the items. You can look up your city website and city ordances to make sure you are complying with any state laws.

    • Handicapped Chef profile image

      Handicapped Chef 5 years ago from Radcliff Ky

      bridalletter sounds like a very cool place I wonder how it would work selling my spices on there I will be looking into this .....good hub thank you for the information.

    • bridalletter profile image
      Author

      Brenda Kyle 5 years ago from Blue Springs, Missouri, USA

      That is wonderful, thanks for sharing on facebook!

    • vocalcoach profile image

      Audrey Hunt 5 years ago from Nashville Tn.

      I will be looking into Etsy as soon as time allows. You've written an excellent, informative hub with clear instructions. The photos are a plus and add even more interest. Voting up and more. Sharing.

      Ive also added a link on the Inspiring Writers Group on FB.

    • bridalletter profile image
      Author

      Brenda Kyle 5 years ago from Blue Springs, Missouri, USA

      It is some work. After godaddy store pricing, i am happy to switch to etsy so sell things.

    • Natashalh profile image

      Natasha 5 years ago from Hawaii

      I'm working on my Etsy store. It's progressing and I'm optimistic, but it isn't super easy! Thanks for the tips.

    • Mama Kim 8 profile image

      Sasha Kim 5 years ago

      Will do ^_^ I'll follow you as well.

    • bridalletter profile image
      Author

      Brenda Kyle 5 years ago from Blue Springs, Missouri, USA

      You are welcome. When you open your shop, let me know so I can follow on there. I have a lot to do in my shop to make it better over the next 30 days.

    • Mama Kim 8 profile image

      Sasha Kim 5 years ago

      I really want to get started on Etsy and this is a huge help to me. Thank you ^_^ voted up and useful.

    • profile image

      Shawnhughes 5 years ago

      Really great and informative how to hub!

    • bridalletter profile image
      Author

      Brenda Kyle 5 years ago from Blue Springs, Missouri, USA

      Yes, that is the cool thing about it. I make unique things too, so it works out pretty good. And supporting artists working from home. I would love an income from something fun like that.

    • profile image

      sewlady33440 5 years ago

      If you re person who enjoys gicing unusual gifts, that is the place to go. A lot of the stuff is 1 of a kind. Handmade things are worth more than Chinese made.

    • bridalletter profile image
      Author

      Brenda Kyle 5 years ago from Blue Springs, Missouri, USA

      Hi Glimmer. Sounds like it is a thought, good to learn or even just to shop on Etsy. You have a passion, you will find somebody makes it. I love butterflies and would go crazy buying anything butterfly on there!

    • Glimmer Twin Fan profile image

      Glimmer Twin Fan 5 years ago

      Interesting. I'm just now learning more about Etsy since joining hubpages, but I don't sell anything.