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Romanticism in Ads, Complete With Video.
Advertising is form of communication that consists of information and ideas of products for the consumer in order to get a good reception. Ads try to inform, persuade and convince consumers of a product. For most companies, promotion through advertising an attractive option, as well as sources of information, advertising also seen as a medium of entertainment and media of marketing communication which is totally effective to reach target market, especially if published on television. One of the purposes of advertising which is also the first step that must be done by the company to introduced their products. Introducing the product should be done so that potential customers know, recognize and finally the consumer to buy their product.
An advertisement required something unique and creative. The company must show something different than the product. So, the consumer has a good imagination when they watching the ads. The content or the message of as advertisement must also be formulated in good concept, because the ads must be persuasive naturally, or invite and attract consumer to buy product. With such of unique characteristics require illustration through the tight selection process and has a power of "story" so that it can attract attention of the audience or reader. An illustration of the ad is not just a beautiful picture or photo, but also should be communicative, meaning able to accommodate the entire contents of the message. With the purpose it can be understood by the target audience.
In advertising environment, advertising must be innovative and aesthetic making it more memorable by the audience. Ads must be able to stimulate the imagination of audiences in order to get a response. The development of advertisement on television these days has growing from day by day. The company got many advantages through affective approach by using of fear or attraction anxiety, sadness or pain, warmth, equality, and approaches to influence the sex appeal (romantic idea) and acceptance public memory.
Ads on television
Television is a sophisticated audiovisual media. By using the two elements of strength as well as the audio and visual, make television as a very expensive media campaign. An impressions for only 60 seconds would be visible simultaneously by millions pairs of eyes all over the world, so that the audience can see the products advertised on television maximally. Television has the advantage messages of the product can communicated in total, namely audio, visual, and motion. Advertisement on television has the most complete facilities to promote various products. Combination of audio and visual approach also has benefit to attract the audience emotionally. How audiences respond to these ads:
- Give attention to messages.
- Select to perceive certain messages.
- They choose to remember the message.
- They make certain actions.
The four principles are absolutely inherent in self-audiences, which makes an ad has the possibility to get attention or do not get any respond at all. To influence audience to use their products and try avoid the using of “dishonest” image. Advertisement on television requires huge investment and a lot of money. In my country, to display an advertisement in seconds need cost thousands of dollars. Try to count if the ads appeared several times in one day.
The consumer in receiving the message from advertisement wasn’t passive, but they all active and selective. These attitudes are formed through stages of mental process. Ranging from the introduction of the problem, the emergence of needs and purchase the product. Attitudes can be generated positively or negatively to the advertisement. The formation of this perception can be done through the brand. Company's brand also provided many features, benefits, and certain services to the buyer. In addition, a brand can provide additional benefits that are more emotional and associated with psychological consumer, such as prestige, beliefs, hope, pride, and others.
This is so sweet...........
Romantic in Ads
This is the most important section of this topic. Based on the title of this hub, I’ll try to share some of romantic ads. I thought most of us need to be loved, right. The company tried to make beautiful ads related with passion of love to attract many consumers. I am not lying if most of the audience fans are women. Love is always nice to be discussed. The company tried to give the love message through the ads. This could be a special ad for the audience. Based on the experience, kind of romantic ads has a story. In my country it made very special. This ad was made being serialized. We can see this in several sections. Actually this ad really works. Actually this ad really works. The audiences always wait for the next story. They have love imagination with the story. What happen next? This ad made them curious to find out about the next story. The ad’s company tried to make the story as romantic as possible. Illustration with affective approach tends to use emotional appeal. One form of advertising is offering the consumer a sense, for example, experience life or events that drain feelings and tears.