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Learn how to do keyword research so that the content you want to write matches up with the phrases people are typing into search engines to find that information.
Here's a good article which gives an overview of long tail keywords: http://searchenginewatch.com/article/2255280/The-R...
I read nearly every new post this site (Kissmetrics) has to offer - I love it! It also has a really good 3 part guide to keyword research: http://blog.kissmetrics.com/marketing-guides/
Also, do check out their infographics: http://blog.kissmetrics.com/infographics/
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