I run a small business that has just recently started to make enough money that we can afford online advertising. I don't know where to start though. My first thought is Google, but I am sure it is expensive and honestly it confuses me, so I wanted to see if anyone else has used any tools to advertise a business or service online.
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Thank you so much Heidi for your in-depth answer! It has definitely provided me with necessary info I would need if I were to go ahead with Google. Thank you for taking the time to answer!
So agree about SEO/internet success depending on niche and a variety of other factors! Some of my markets respond favorably to it; for others it's wasted effort. Also agree about fresh content being important.