Or any other business of which writing for HubPages is an aspect? An elevator speech, BTW, is a 1-2 sentence summary of what a business is about, what it does and whom it serves. I had a conversation with an insurance agent the other day. She told me hers and urged me to come up with my own. Some models closer to what I do might help me focus. Or another way of asking the question, how can we describe our writings as a service, and for whom?