Affiliate Publishers - Right versus Wrong

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    eShopediaposted 4 years ago

    How do people feel about affiliate publishers that promote deals not meant for the affiliate channel, or trademark bid on keywords they are not suppose to? It's usually against the advertiser's terms and conditions, yet many coupon sites and coupon blogs continue to "steal" promo codes that were meant for CRM (existing customer email subscribers) or for the social media channels (Facebook, Pinterest, Twitter, etc), or have SEM campaigns that use brand keywords.

    We play by the rules and only post the deals that are sent to us by the advertiser's affiliate program manager and only run ad campaigns that don't have conflicting keywords, but we feel that puts us at a disadvantage versus other websites. However, we don't want to do it just because other websites are.

    What are people's thoughts on this?