Whether to use British English or American English - does it matter from SEO perspective?
use the language of your audience or the language you are most familiar with and allow your audience to discover you.
Thanks Mark. Great advice. It boils down to the good old advice: "Play tennis with your eyes on the ball, not on the scoreboard."
Generally, when I enter kewords, I use both: grey; gray; colour; color; etc. Often though, it doesn't matter, I have some photos with an agency that wants both; and others with an agency that wants either because they will be picked up for either spelling.
If you are marketing in english speaking countries, I don't think it matters as long it is a common word such a color or colour. I would use American English when different terms are used such as zed and zero, stop and period, trunk and boot, etc.
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