What is the impotance of Viral Marketing in launching a new product?
The importance of Viral Marketing differs based on the product or service being introduced, but for the most part it can be very instrumental in launching or introducing new products to the market.
Viral marketing describes a strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. The idea behind Viral Marketing is that one satisfied individual will pass on the message to two or three of their friends, who will in turn pass on the message to others.
It is a snowballing process, that will see your message multiplying until people become aware of what you are offering. Ideally viral marketing is very effective, but is more of a supportive tool to other forms of marketing, especially when you take into consideration that you are launching a new product.
Advertising would do well in getting your target audience aware of the new product, and sales promotions [discounts etc] would get customers to try or to sample the new product or service offering. After this is done, Viral Marketing would come in and fill the gap, giving you what you would call "free publicity."
I think Viral Marketing could work in the case of a teaser campaign, where you would hype the product up, leaving an element of suspense in the process. This is the only way I could think of viral marketing being effective in relations to launching a new product. [People LOVE suspense]
by johsen 9 years ago
How i can do a better Viral Marketing?
by Christopher Wanamaker 7 years ago
Do you believe that viral marketing has gotten out of hand?Some of the more recent viral marketing campaigns have really pushed the envelope of what is acceptable to society. Is viral marketing just a fad or is it here to stay?
by Shil1978 8 years ago
What is viral marketing?
by Kevar Telfer 3 years ago
How do you structure your marketing in the act of going viral? what are the sites you are using? how much traffic you pulling in? trick in getting extra traffic is to support your fellow brothers with his/her site in order to get great backlinks.
by telltale 8 years ago
What is the best product or service to promote online?Quite a number of people say that one can make alot of money selling products or services in online marketing, and you can see articles telling you how to do it. But, with so many websites doing it, will it still be viable to go into it?
by Richieb799 8 years ago
OK to do in a hub, I was worried, can anybody tell me if this appears ok?http://hubpages.com/hub/What-is-Viral-H … -Marketing
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