What is the impotance of Viral Marketing in launching a new product?
The importance of Viral Marketing differs based on the product or service being introduced, but for the most part it can be very instrumental in launching or introducing new products to the market.
Viral marketing describes a strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. The idea behind Viral Marketing is that one satisfied individual will pass on the message to two or three of their friends, who will in turn pass on the message to others.
It is a snowballing process, that will see your message multiplying until people become aware of what you are offering. Ideally viral marketing is very effective, but is more of a supportive tool to other forms of marketing, especially when you take into consideration that you are launching a new product.
Advertising would do well in getting your target audience aware of the new product, and sales promotions [discounts etc] would get customers to try or to sample the new product or service offering. After this is done, Viral Marketing would come in and fill the gap, giving you what you would call "free publicity."
I think Viral Marketing could work in the case of a teaser campaign, where you would hype the product up, leaving an element of suspense in the process. This is the only way I could think of viral marketing being effective in relations to launching a new product. [People LOVE suspense]
by johsen 10 years ago
How i can do a better Viral Marketing?
by Shil1978 9 years ago
What is viral marketing?
by JERRY_j 8 years ago
I need an idea on how to present my product to marketing company. how do i communicate with them? what means to reach the company? how do i start pleas your advice are welcome.
by Christopher Wanamaker 7 years ago
Do you believe that viral marketing has gotten out of hand?Some of the more recent viral marketing campaigns have really pushed the envelope of what is acceptable to society. Is viral marketing just a fad or is it here to stay?
by telltale 9 years ago
What is the best product or service to promote online?Quite a number of people say that one can make alot of money selling products or services in online marketing, and you can see articles telling you how to do it. But, with so many websites doing it, will it still be viable to go into it?
by Kevar Telfer 4 years ago
How do you structure your marketing in the act of going viral? what are the sites you are using? how much traffic you pulling in? trick in getting extra traffic is to support your fellow brothers with his/her site in order to get great backlinks.
Copyright © 2019 HubPages Inc. and respective owners. Other product and company names shown may be trademarks of their respective owners. HubPages® is a registered Service Mark of HubPages, Inc. HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.
HubPages Inc, a part of Maven Inc.
|HubPages Device ID||This is used to identify particular browsers or devices when the access the service, and is used for security reasons.|
|Login||This is necessary to sign in to the HubPages Service.|
|HubPages Traffic Pixel||This is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.|
|Remarketing Pixels||We may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.|
|Conversion Tracking Pixels||We may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.|