Does a "FREE TRIAL" build value in a product or diminish it?
What do you think when a company offers a free trial?
Based on experience, when I see free trial, I run because I know it will most likely have strings attached like in 14 days your credit card will be billed 6,593,283,000 dollars and this will happen every 30 days. Also, if you do remember to cancel there is small print that we know you won't read where you will be billed for something else and we hope it takes you a while to catch on. When you do, we really hope you are not the type to fight for it back. If you do, we will drag our feet for a long time before giving you back your money - if we ever give back your money. So, please try this product for free and owe us your first born. Do I sound skeptical?
There is a difference between offers. If the trial is clearly stated and you are using an "ethical bribe" like giving away loads of freebies to make people try the product, it is OK I think. But it has to be super-clear that the customer will get billed.
Lee McIntyre UK marketer used to do a hot $1 trial offer, and he moved into a direct selling method, because there were loads of people complaining, even though the trial was clearly stated.
If you want to maximize your profits from membership sites, the best option is to get a drip content software. That way people will look forward to the next module, instead of having to consume the content at once.
Another important thing about trials is that the majority of people don't even review the content during the trial, so you need to create a system to make them log in and get excited.
Hope this helps.
As was already stated I always feel that there is some sort of catch attached to it. It's a nice surprise when the trial is free and there is no credit card to enter and no automatic rebilling.
Having said that, ultimately I think it depends on what you're giving away too. A free trial as you mention tends to mean it's something that would otherwise be billed on an ongoing basis. I like freebies like a free ebook where I can check it out right away and immediately see if there are benefits.
I have signed up for free trials for online software products that I've gone ahead and used so from a personal perspective I'd have to say that some free trials are worth it. If in doubt, look for reviews and see what others have to say about the product.
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