Online marketing is always the way to go. Social media and SEO have worked for me.
Build relationships with the media. Even if it’s just local media, getting positive press coverage can really boost your company’s reputation.
Get involved in your community. Donate to local charities or participate in community events to show your business cares about its market.
Build a website. There is nothing like online advertising. Building a well-organized website for your business can communicate the type of business you are.
Create ad campaigns. Online ad campaigns should advertise who you are and lead new customers to your website.
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SEO is really the key to success and marketing your brand online as well as offline will do the trick. After in this age of information marketing is now the road to success.
Thank you all so much for the insight will try to work on these
It doesn't seem like your question has really been answered, so let me try.
Branding a service is really the same as branding a product. You have to start be understanding your prospective clients/customers, the competitive landscape, and what about your service is most important or valuable to your prospects.
With the above complete, you then have to *position* your company, product or service. In other words, where to you fit within the competitive landscape? What is unique, better, different about your offering? From the answers to these questions, you can then start to develop the brand strategy. A brand, after all, is a unique promise of quality. It is something that must clearly differentiate you from your competitors.
It is imperative that the proposed branding is completely in synch with the company's core values and how it does business, because the client's or customer's experience must match your brand promise. If it doesn't, it can be devastating to your company's image.
This is just a basic description of branding. Once you know the brand image you want to communicate, THEN you can implement some of the marketing suggestions others have provided.
I hope this helps.
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