Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly as marcom managers.
Traditionally, marketing communication practitioners focus on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization - the same "look & feel free".
Marketing communication is concerned with the general behavior of an organization and the perceptions of the organization that are promoted to stakeholders and prospect clients through these touchpoints.
Marketing communications is focused on product-produce-service as opposed to corporate communications where the focus of communications work is the company enterprise itself.
Post by: Ninfa Carpenter
Hi Nimfa, I'm just curious where can I learn more about marketing communication, or do you offer that kind of service?
I AM INTERESTED IN SPONSORSHIP FOR A EVENT CAN YOU ASSIST ME?
by mcbel4 years ago
What's the deal with a degree in Marketing Communications?It sounds like a pretty specific degree. I've found it at a few schools; the biggest is Emerson College, and I would like to go here. The only thing giving me...
by wordsscriber6 years ago
What is the 4 P's of Marketing?
by imediadisha6 years ago
What's the best way to brand a service ?
by kkinfy7 years ago
Avoid self promotion in these forums!
by David R Bradley6 years ago
What is the value of Social Media on marketing and promotion?Check out my Hub called The Grant Cardone Social Media Contest. It's fun to experiment with Social Media and see how it can effect a website and its...
by Simone Haruko Smith5 years ago
The social, professional, and recreational world in which we live is largely facilitated by communications technology- but have we taken much time to stop and think about the technology itself?Let’s take a moment to...
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