Who is the more aggressive marketer? Woman or man?
Business development in companies both online and offline, is seeing a spurt in the number of female employees.
I dont think it is a matter of aggressiveness as the reason for the increase in female employees in business development. Women are capable of closing deals in a different way then men and bring to the table different qualities and approaches, sometimes it requires both approaches to finally close a new client. I have interacted with very aggressive women and men and ones that were equally as passive in there approach.
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