What is the most successful brand name of the TWENTIETH CENTURY?
This is relative term and I think the most trusted name is TATA's of India. Even though there are ranking every year but I think TATA is very good brand name with history of more than 150 years.
It used to be Coca Cola, but currently the world's top brand is Apple. A top brand has many attributes that distinguishes it from other brands, for example brand equity and value.
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