How do you write/develop a social media marketing plan?
This is too massive a topic to answer here, but can at least provide a few tips and point you towards relevant resources.
You could try approaching a social media marketing plan using the SOSTAC strategy framework (here's an infographic you might find useful: http://www.smartinsights.com/managing-d … fographic/)
1. Situation Analysis
I won't explain it fully here (check out that link and do a Google search), but approaching any marketing plan in this manner helps provide a stable framework to work within.
As an example, for Situation Analysis, you could ask yourself:
Which networks are we on already?
What is our follower/fan base on those networks?
How often are we posting or contributing?
What are our current engagement metrics?
What traffic does social currently bring our website?
You can work from that starting point of establishing: Where are we now?
Image credits: http://www.stateofsearch.com/seo-within … framework/
by Wendy Iturrizaga2 years ago
5 tips for social media marketing
by Bema Self6 years ago
Is social media marketing an art or a science?Is social media marketing limited to certain process making it a science, or is it more of an art form with no specific limits or right ways to do it?
by RyzeUp11 months ago
SEO and Social Media?Just wondering what different ways you use social media to contribute to an SEO/ SEM campaign?
by kkinfy7 years ago
Avoid self promotion in these forums!
by Dr Ken Romeo7 years ago
Social marketing seems to be all the rage these days. What was once just a cool way to stay in touch with your friends is now the topic of college courses and high priced seminars.Does a success story really exist where...
by Christy Kirwan3 years ago
This is an excellent guide for Hubbers interested in promoting Hubs on social media, but who are feeling a little overwhelmed or have no idea where to start:How to Create a Social Media Marketing Plan from Scratch
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