How far do you go in providing details in a marketing plan regarding the strategies and tactics? I have gotten WAY down into the weeds of execution but would like to hear from others on how relevant those details really are. Feedback welcome.
It depends on your audience. What do you think they would like to see? Are they numbers/analytical people or an artsy crowd? In general, you want enough to sound like you know what you are doing, but not so much that it puts your audience to sleep. Start with the most important. Ask a few people for feedback. Is there anything else they would like to know? You can always say that more details are available upon request or add them as an Appendix, so you get credit for doing the work and being prepared but not boring people with too much detail.
Depends what you are marketing, what your budget is, and for whom the plan is being prepared.
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