What are some guidelines for cold calling to sell an item you've produced?
We taking a summer trip to friends and family in the Midwest and are trying to incorporate selling my children's book and deck of cards related to learning the order of the Presidents to small retail shops along the way.Our deck of cards was sold at one time at Games by James at the Mall of America, so I did it once, BUT I just am not the salesperson. I don't know how to approach little shops. I know that 50% retail discount is the norm and that there are certain days owners are there, but I could use some help! This is going to be a serendipitous adventure and not planned per se. Am I crazy?
Do a little homework before you leave on your trip. Find locations along your planned route to stop at and inquire with them as to the days the owner(s)/manager(s) are in. Research the stores by way of their websites and Facebook to make sure your product is a fit for their store. Plan your presentation so that you can quickly and effectively present the products and why they hold value for the store as a new product. Classic retail is usually 40-50%, but you may want to check on the book industry to insure that those figures hold true. Good luck and share a link if you have one for your products, as I'd like to check them out.
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