What is the best way to get exposure for my new business venture?

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   Precious Pearlposted 14 years ago

   Hello All,
   
   I want to follow the rules about posting links so I won't put any links in this forum post.  I need advice on how to get traffic and some Preferred Customers for my travel site and how to show people the business opportunity.  I did a hub on reaching my dreams but I need some creative ideas so that I can get some more exposure.  I have a daughter that will be leaving for college soon and I need to create some residual income. As a single parent ... finances are a priority ... Actually, finances are a priority for most folks! Any help or words of wisdom are greatly appreciated.  Thank you in Advance!!!

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2. 0

   Website Examinerposted 14 years ago

   If time is of essence, as seems to be the case, you may try a Google Adwords campaign. For this, you will need to use their keyword suggestion tool and develop some understanding of how competition for keywords works. You can start with a small budget, then revise or accelerate the campaign depending on the results you achieve.

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   1. 76

      Precious Pearlposted 14 years agoin reply to this

      Website Examiner, thank you ... I will do some research on doing that ... I appreciate the advice.

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      1. 42

         Neil Ashworthposted 14 years agoin reply to this

         If you are promoting an affiliate program - a travel club/business opportunity? then the last place you want to go is towards Google Adwords.
         
         Google banned thousands of affiliates and direct sales advertisers over the last year or so and are continuing to clamp down on this type of advertising.
         
         Google is looking for unique advertising campaigns aimed at unique content sites - if you have your own website set up and know what Google is looking for in terms of quality score when putting your campaign together you have a chance of survival but expect to lose money when learning how to optimize a paid advertising campaign.
         
         The Google Keyword tool is a good resource in terms of indicating what people are searching for and you can use it to write keyword targeted articles or create videos aimed at attracting traffic for those keywords. It is intended as a PPC/Adwords tool but can help to create a list of keywords for a content marketing campaign also.
         
         If you are looking for fast traffic then go with a banner advertising campaign through Adbrite or another self serve media buying ad network - start small and test, test, test before throwing more money behind your advertising campaigns.

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            Precious Pearlposted 14 years agoin reply to this

            Thank you, Neil!  AWESOME Advice and I will check into Adbrite.

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            1. 38

               janessecretposted 14 years agoin reply to this

               It's really not that difficult to rank in Google SERPS if you choose the right keywords and optimise your site for them. You can use the Google keyword tool to find some keywords that relate to your niche and build pages that are optimised for your site. Try to choose keyword sets that aren't too competitive and then build a few backlinks. Here's a link to Wiki talking about SEO.
               
               http://en.wikipedia.org/wiki/Search_engine_optimization
               
               Organic SERPS take a little longer than Adwords but are the best medium term strategy.
               
               J

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3. 70

   Bill Manningposted 14 years ago

   One good way to get more traffic is to swap links with other sites in your niche. If you have more than one site it's better to do A-B-C types of links.
   
   You say you have a travel site, I have 3 of those. If you want shoot me an email and we can see about trading links.
   
   Do NOT buy adwords ads, for a site like yours it will just be a waste of money.

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