What is social media for? Everybody has a different desire to use it. Some people use it to log their views, recommendations, questions, and complaints for a brand product or service or share their personal ideas about any or everything they wish. Businesses use it to know how they are being talked about in the market. Needless to say itâ��s been a great helping hand for their brands to get the market insight about their brands portray from a consumerâ��s eye.
Brand advocacy and characteristic discussions about a particular brand can be easily shared and talked over between consumers, no need of interference by the company who owned it. My focus here is on complaints part. Whenever a consumer post a complaint for a brand - do the concerned brands give a damn look into the matter directly and solve it within a couple of dayâ��s time.
Generally brands use the social media as lender of the last resort, when one fine day they found that their sales are falling down, consumers opting for their rivalâ��s brands over their brands, all of their marketing strategies are failing despite their hard efforts. After that they started searching out a social media measurement company to find out their market position. The social media agency then steps up to find out the negative sentiments and the reasons behind that. So then the organization get to know where are they failing and take measures accordingly to work for progressive functioning of the brand.
Thereâ��s a very common saying that â��prevention is better than cureâ�� why donâ��t the brands make use of the social media before the crisis. Just like consumers use it, brands can also use it the same way. Whenever a consumer posts a complaint or a question regarding the product brand, service or any industry related query companyâ��s can answer that query and could resolve the issue instantly before it changes into a whole crisis.
This one to one communication would help brands to maintain their reputation and save them from any upcoming big disaster. This one to one chat where an issue raised is being solved in no more than a couple of days by the company representatives has already been adopted by some telecom companies. This is more or less termed like a customer service.
So, better make use of social media to generate the positive reviews and close the complaint before it generates any negative sentiment for your brand.
The author is a business researcher with CheckBuzz, a social media monitoring company.
About CheckBuzz : A Social Media Monitoring Company, which tells brands/corporates what bloggers, journalists, powerful consumers, or even ordinary people are saying about them. Having a healthy experience of 3+ years, this company gives its solutions on Social media consulting, Social media marketing and Social media monitoring.
For any inquiries, please feel free to write our team: firstname.lastname@example.org
by checkbuzz6 years ago
Let’s start the blog with a question - “Who is the most effective marketer for your organization other than your marketing head ?” Many of you might say it’s your client or be your customer. But I have a...
by Dr Ken Romeo7 years ago
Social marketing seems to be all the rage these days. What was once just a cool way to stay in touch with your friends is now the topic of college courses and high priced seminars.Does a success story really exist where...
by Katerra5 years ago
Do you think social media will replace email marketing?Ben & Jerry's just replaced their 1.5 million email marketing program with social media outreach.
by Michelle Liew2 years ago
What, to you, are the advantages and disadvantages of social media?
by checkbuzz6 years ago
You all might be shocked by reading the title – Disadvantages of Social Media...where whole world is enjoying the benefits of social media, its disadvantages are really shocking. But this is seriously an emerging...
by GA Anderson7 weeks ago
Looking at the claimed biases of Google and Facebook, should these sites police their output for "Fake" news and such similarly labeled publishing?One caveat: Assume it is a "given" that...
Copyright © 2018 HubPages Inc. and respective owners.
Other product and company names shown may be trademarks of their respective owners.
HubPages® is a registered Service Mark of HubPages, Inc.
HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.