The Internet giant acquired the restaurant guide for a reported $100-$200 million.
Google's acquisition of restaurant review guide Zagat is part of the company's ongoing efforts to be a major player with local commerce assets.
The purchase expands the company's content on local businesses to include more than just directions. A Google rep told Reuters that the deal gives the Internet giant information about restaurants, hotels and nightclubs that can be paired with its popular online maps and mobile search services.
Yelp, Groupon and OpenTable are among the websites that will likely suffer from Google's latest acquisition. Since Yelp accepts restaurant and service reviews from anyone and Zagat combines submissions into a single trusted review, Google's local search results might be a "better place to start," muses The Wall Street Journal. Google could also begin offering a restaurant reservation service that replaces the current one offered by OpenTable that costs eateries hundreds of dollars in hardware costs.
http://www.hollywoodreporter.com/news/w … -is-233084
the giant marches on,devouring everything in its' path...
People keep saying that Google is a big devouring monster - but again and again, Google has purchased companies that they've tried to use to compete with the biggest and best in the business and failed dismally. Just like Google+ seems to be doing.
I think Google needs to stick to search engines.
by Dave Collado3 years ago
Which of the two would you say would be more important in terms of asking customers to go write a review? I doubt anyone would go out of their way to leave two reviews, one on Google and another on Yelp. So, where would...
by Bestedex4 years ago
by Katherine Tyrrell9 months ago
This is worth a read Updated Google Quality Rater Guidelines target fake news, low quality and clickbait"It includes a link to Google's REVISED (March 2017) Search Quality - General GuidelinesIn terms...
by SpaceShanty3 years ago
The quote on Google's home page appears to be critical of Russia's anti gay laws.
by kschang6 years ago
We all want hubpages to be full of hubs that are informative, containing facts, well-researched observations, or personal insights in various areas. Yet some of the most popular hubs are, frankly, JUNK, IMHO. Here's...
by DasEngel5 months ago
I published a hub a about three weeks ago, titled: "Defining My Purpose on HubPages: Aftermath of My Wars on HubPages Forums". I've written and published one more hub after that (it's still undergoing...
Copyright © 2018 HubPages Inc. and respective owners.
Other product and company names shown may be trademarks of their respective owners.
HubPages® is a registered Service Mark of HubPages, Inc.
HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.