As a brick and mortar, self employed or professional artisan, what is most difficult in advertising and getting customers?
I have the vague impression that Adwords can be localized right down to the zip code, but I am not sure.
Thanks for your input, but perhaps I phrased my question wrong. My question is, "What difficulties to you, as a business owner, have in advertising your business?" Is it cost? Is it too many choices? Is it finding a good sales person, ad agency? etc.
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