Relationship Ad Program Impressions, Analytic Visits, Page view Stats

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  1. janderson99 profile image61
    janderson99posted 6 years ago

    Can you confirm this relationship and how the data is affected by 60:40 sharing.
    Recently my analytics visits data has flattened out but the ad impressions still shows the prominent weekly cycle (30% down on weekends). This only occurred recently and I was wondering why it occurred.
    I presume Analytic Visits, Page view Stats reflect total visits to the page, whereas ad impressions would only be for the 60% of the impressions because of revenue sharing.

    1. wilderness profile image98
      wildernessposted 6 years agoin reply to this

      As I understand it, HP does not assign their code to only ads; it is on the visit as well.  That's why HP stats are always higher than analytics.

      If you use HPads, I would suspect that with HP assigning ads themselves that those adsense ad view numbers are going to be virtually worthless - you never know if there will be 1 or 5 adsense ads on a page.  For all we know it is affected by time of day, location of visitor, and/or day of week.

      1. janderson99 profile image61
        janderson99posted 6 years agoin reply to this

        I am assuming the 'Ad Program Earnings Impressions' refers to the number of pages your ads are presented on (not five times the number) - whether they are adsense ads is irrelevant. The number of impressions seems to roughly correspond with analytics views (or 60% of them) but recently analytics does not show weekly traffic pattern - just wondering why?

        1. Marina Lazarevic profile image86
          Marina Lazarevicposted 6 years agoin reply to this

          You're correct that Ad Program impressions refers to (roughly 60% of total) pageviews with ads. Because of this, Ad Program impressions may not reflect every change you see in general Hub traffic.  If you compare the numbers over a longer period of time, the 60:40 divide will be closer than if you compare day vs. day.

          1. janderson99 profile image61
            janderson99posted 6 years agoin reply to this

            Thanks for clarifying that.

            1. janderson99 profile image61
              janderson99posted 6 years agoin reply to this

              Are the splits in impressions for HP and the hubber evenly split over the days of the week. ie 60:40 for each day?
              If not it would explain why my analytics traffic profile is flat, but HP traffic shown distinct weekly cycle.


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