Relationship Ad Program Impressions, Analytic Visits, Page view Stats

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   janderson99posted 11 years ago

   Can you confirm this relationship and how the data is affected by 60:40 sharing.
   Recently my analytics visits data has flattened out but the ad impressions still shows the prominent weekly cycle (30% down on weekends). This only occurred recently and I was wondering why it occurred.
   I presume Analytic Visits, Page view Stats reflect total visits to the page, whereas ad impressions would only be for the 60% of the impressions because of revenue sharing.

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      wildernessposted 11 years agoin reply to this

      As I understand it, HP does not assign their code to only ads; it is on the visit as well.  That's why HP stats are always higher than analytics.
      
      If you use HPads, I would suspect that with HP assigning ads themselves that those adsense ad view numbers are going to be virtually worthless - you never know if there will be 1 or 5 adsense ads on a page.  For all we know it is affected by time of day, location of visitor, and/or day of week.

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         janderson99posted 11 years agoin reply to this

         I am assuming the 'Ad Program Earnings Impressions' refers to the number of pages your ads are presented on (not five times the number) - whether they are adsense ads is irrelevant. The number of impressions seems to roughly correspond with analytics views (or 60% of them) but recently analytics does not show weekly traffic pattern - just wondering why?

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            Marina Lazarevicposted 11 years agoin reply to this

            You're correct that Ad Program impressions refers to (roughly 60% of total) pageviews with ads. Because of this, Ad Program impressions may not reflect every change you see in general Hub traffic.  If you compare the numbers over a longer period of time, the 60:40 divide will be closer than if you compare day vs. day.

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               janderson99posted 11 years agoin reply to this

               Thanks for clarifying that.
               Cheers,

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                  janderson99posted 11 years agoin reply to this

                  Are the splits in impressions for HP and the hubber evenly split over the days of the week. ie 60:40 for each day?
                  If not it would explain why my analytics traffic profile is flat, but HP traffic shown distinct weekly cycle.

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