I have heard conflicting reports regarding Google Adwords Keyword Tool. I remember some people saying it isn't updated anymore. So I'm asking here, is it up to date? Is it still useful? I suppose it could still be useful even if it isn't completely up to date.
Great question, Thomas Swan. I have been told that the numbers are not accurate, though they can give one a good relative idea of which keywords get a lot of action.
For this reason, we've seriously downplayed our emphasis on the tool in the Learning Center.
I think advertisers who use the tool for what is was designed for (choosing keyphrases to bid on for advertising their websites) would be mighty pissed off if it wasn't updated and/or wasn't useful. Also Google make most of their revenue from advertisers, so I doubt they would want to piss them off.
As someone who uses the tool from an advertiser perspective and a content provider perspective my opinion is that while it's never been 100% accurate, it is close enough to be very useful.
EDIT: something that I forgot to mention >> one thing that the keyword tool is useless at is giving search figures for new trends (because it won't have had time to collect the data). So if you're going to write about a totally new phrase/topic then I wouldn't bother with the tool, just go for what you think people are most likely to search for.
An interesting question. I use another keyword tool and the numbers don't even come close to corresponding. The only way I can match them is multiply by 100.
I think Google is as confused as anyone else with all the animals in the kingdom.
Ad revenue is the main income of Google, so there is no way they'd let their ad tools go out of date. From what I recall the data is correlated on a monthly basis.
Google is sharing its own database. There could be a delay in the sharing (they don't permit access to their own up to the minute (second...etc) data, but I'm sure its just a time delay. I would say it's still useful...just keep in mind the time delay. Not sure how long...you can try to contact Google and ask (ha ha like they have time to answer little questions) or see if you can search the subject on the internet. Maybe Google has already answered that questions.
Most professional SEO firms use a combination of tools for keyword searches. I use a combination of Google, WordTracker, and others. Google is great because it is free, but like Susana said, it has its limitations, especially around new trends.
Would that be "Are" Google keywords up to date?
Oh wait... If Google Keywords is all one thing like a title, then I spose it would be "Is" right?
But Thomas is British so maybe it's a British thing.
Even I was going to ask the same question. I am also thinking about that google adwords keyword tool can help in keyword suggestion or not?
Well I'm glad I asked it then! I hope you also got the answers you needed.
by EmpressFelicity 8 years ago
...guess what? It seems that unless I'm missing something, you now need to have an AdWords account to get the keyword tool to show the estimated average CPC for a keyword/phrase. If you don't have an AdWords account, you can *sort* by CPC, but you can't actually view the CPC column any...
by aoiffe379 8 years ago
I have a topic that I researched in Google keyword tool.There were thre columns- Competition,Global Search and Local Search. WhatI realize from reading other hubbers is that traffic and clicks depend on 'evergreen' topics,knowledge, interest,luck,precise keywords for search engines,satisfying needs...
by Isaac Asante 4 years ago
Hi guys,For a while I've been using Google's Keyword Tool to research high-paying keywords and their estimate monthly traffic. Normally, what I do is that I look for Low competition keywords with around 1,000 monthly searches, and less than a million results in Google Search, then I look at the...
by Haunty 7 years ago
Can someone explain to me in plain English what competition means with regard to us?It says there that it gives an indication of how many advertisers are bidding for a keyword. But what does that mean?I always thought high competition meant that too many webpages are after the same keyword, but now...
by nakmeister 8 years ago
Can I ask a quick question. On Google Adwords keyword tool, next to each search term there is a 'competition' bar chart showing whether the competition for that keyword is low, medium, high etc. I've read in various places that this is very important to take note of, and you should go for quite low...
by WhatTheHub 6 years ago
I was deciding on revamping my Oil Shale hub. When looking through the Google Keywords Tool, I had found that A LOT of the keywords I would LIKE to use are mostly Medium to High Completion.Usual because the generic term "oil companies" ranks LOW, with 1.2 million in searches a...
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