How do Hubpages fit adverts with hubs?

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   wabondposted 11 years ago

   Over the last week the traffic to one of my hubs The Animal Planet Mermaid Hoax dramatically increased.  It went from less than a hundred hits a week to nearly 7,000 hits in one week!  My other mermaid hubs also had an increase in traffic but nearly as much. The reason for this, is the because of the link to the Animal Planet TV program.  This was great but I didn't get much money for it because hubpages don't seem to know what adverts to put on my mermaid hubs.  Now I know that it is hard to find advertisers with the sort of subjects I write about, but I don't think this is true with mermaids.  I know firms out there who are trying to sell mermaid tails, monofins and other mermaid products.  So it does seem a lost opportunity, so how does hubpages find advertisers for their hubs?

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      Mark Ewbieposted 11 years agoin reply to this

      On rare occasions when I get some decent traffic I review the content - obviously - but also whether I can put some quality Amazon on the page.  Sometimes it is an opportunity for sales but you have to spot the trend and act quickly.

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         wabondposted 11 years agoin reply to this

         Thanks for the tip Mark.

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   2. 86

      Robinposted 11 years agoin reply to this

      Congratulations!  Wow, what a big spike in traffic.    HubPages doesn't have any control over the ads that Google places on your Hubs.  They are either contextually driven (I agree a bit difficult when it comes to mermaids) or based on a reader's recent activity, e.g., if they were searching for a specific product on Zappos, that product may be given as an ad.  Amazon is probably the best way to add relevant products, and I've seen you have already done this.  It's great to see Hubbers see big traffic jumps like yours.  You might want to take this opportunity to improve your Hub even more so that Google remains confident that it's sending its readers to the best article on the web on the subject.  Well done!

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         wabondposted 11 years agoin reply to this

         Thank you for the information Robin.

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      Marisa Wrightposted 11 years agoin reply to this

      As others have said, HubPages doesn't control what advertisements appear on your Hub - that's done by the advertisers. 
      
      Adsense doesn't go, "oh, here's an excellent article about mermaids, we'd better go off and try to sell some advertising space to this mermaid tail specialist".   They look at their existing advertisers, and see what's a best fit for that reader.  If mermaid tail makers haven't placed any ads with Adsense, then none can appear on your Hub.
      
      As others have said, for an obscure subject like this, see what you can find on Amazon or eBay that's relevant (assuming you're signed up for those programs).   Use the maximum capsules you're allowed, and insert them in your Hub close to a paragraph that's relevant (don't just put them all at the end).

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2. 32

   Writer Foxposted 11 years ago

   I don't like to contradict 'the Man', but if you are getting great traffic, DON'T TOUCH YOUR HUB.  It's working.  Just leave it alone.

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      wabondposted 11 years agoin reply to this

      Thank you for the advice Writer Fox.

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      Robinposted 11 years agoin reply to this

      I don't mind being contradicted at all.  However, I'm curious why you think this, Writer Fox.  From all of the research that we have done, the best Hubs to update are those that are doing the best in the eyes of Google.  In our opinion, adding more content around your topic, photos, etc, can't hurt your Hub.  If you have evidence otherwise, it would be great for us to know and test.  We are all in this together - aren't we! 

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         Writer Foxposted 11 years agoin reply to this

         It can take hours, literally, to look at all of the search queries that are bringing traffic to a single webpage.  If thousands of visitors are being sent by Google, the best approach is to leave that page alone.  Tampering with it can adversely affect the results. When the cake is done, don't put it back in the oven.  (If it ain't broke, don't fix it.) Adding more content can dilute the importance of the content that is drawing traffic, making it a smaller piece of the page.
         
         If traffic begins to fall off, then you might consider tweaking here and there.  But that involves time, too.  It involves new keyword research, new competition research, etc.  Adding 'this or that' in a random way is not the best approach.
         
         If you want to run tests, I suggest you buy this Hub from him (leaving it on his subdomain) and change it however you like and then measure your results.

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         1. 86

            Robinposted 11 years agoin reply to this

            In general, we believe improving your high-performing Hubs will help them.  For example, if a Hub is mostly text, adding a great relevant picture with a caption could bring several pins, likes, links, etc which influence Google's assessment of the Hub.  We think that writers should continually make their Hubs better, but it's up to you.  That's the beauty of owning your own content!    I appreciate your input, Writer's Fox!

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3. 81

   PHILLYDREAMERposted 11 years ago

   Something I've noticed about advertising on Hubs is the advertising follows what a person has been viewing on their computers.  I was recently looking for dresses for my daughter, and all the advertising I saw on my Hubs changed to children's clothing.  I believe this is due to tracking cookies placed on online retailer sites.  If you want to cater your adds, try using Amazon Links.

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      TIMETRAVELER2posted 11 years agoin reply to this

      The problem is that I have tried Amazon and have never made one cent with them, so i just stopped...and I had plenty of relevant advertising from them on my articles.  Also, once I realized that you had to earn $100 to get any money from them, I decided they were not worth the effort.  Ebay does not pay much, but you CAN make those ads fairly relevant and they DO pay regularly.

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         Marisa Wrightposted 11 years agoin reply to this

         Where in your Hubs did you have the ads displayed?

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      wabondposted 11 years agoin reply to this

      So what you are saying Phillydreamer, is that the adverts I see on my hubs may be different to what another person sees.  That makes sense.

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         PHILLYDREAMERposted 11 years agoin reply to this

         Yes.  I thought it was coincidence till I realized the ads would change as I would visit certain sites.  I now get Monster.com ads because I've been job hunting.  I think that works a bit better because people might revisit a site if they see the ads on our Hubs.

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         Laura Schneiderposted 11 years agoin reply to this

         The ads are most definitely different and based on what you've recently been doing on the Internet, just as PHILLYDREAMER said. That's one reason why Google is so successful. And, chances are that if you were looking at, say, hats for a long time before moving to another site that you'll get plenty of ads for hats on the next site you visit regardless of what that second site is about. Furthermore, the ads for hats are probably VERY relevant to the types of hats you're interested in, hence you're likely to click one of those links and dive back into looking at hats similar to those on site 1 but on site 3 (unrelated, except by content, to site 1). As a user, this is probably exactly what you want to happen. As a web article developer, however, you don't--you want to see what would naturally/generically occur on most visitors' pages. See Writer Fox's comment below about how to see generic ads so that you can tune your articles appropriately. Good luck--hope this helps!

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            wabondposted 11 years agoin reply to this

            Well that explains the really silly adverts I get on my hubs.

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4. 32

   Writer Foxposted 11 years ago

   If you want to see what ads display without the personal ones targeted specifically to you, use this URL for Google search:
   https://encrypted.google.com

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5. 87

   rebekahELLEposted 11 years ago

     She answered his question by stating that HP has no control over the ads that are displayed to a viewer.  It's in her first response.  Ads are placed either by context or/and search history of viewer.

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      phdast7posted 11 years agoin reply to this

      Thanks rebekah.    I was totally confused about which answer went with which question.  Need more sleep or caffeine or both.   Sorry.
      
      My apologies Robin.

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         rebekahELLEposted 11 years agoin reply to this

         It can be confusing if you view in threaded mode.  I always use the chronological view.
         
         It's a Monday.

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            phdast7posted 11 years agoin reply to this

            Hi rebekah  -  I didn't even know there was a chronological view, I hate the threaded view (I am old and it confuses me).   How do I get the chronological view to show up on my screen?   Thank you much.   
            
            And you are right it is a Monday and in Georgia it is a hot and muggy Monday.     Only 107 more hot, muggy days to go.   

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            1. 87

               rebekahELLEposted 11 years agoin reply to this

               Look at the top right of the forums and click on the chronological button.  It's much easier to follow.
               
               It's humid here also, nice to have a pool ready for the summer. 
               Enjoy, nice to see you in the forums.
               I've always enjoyed reading your hubs.

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                  phdast7posted 11 years agoin reply to this

                  Thanks rebekah.   I will go make that change.    Pools and sprinklers are what save us in the summer...and AC....and iced tea and lemonade.... 
                  
                  Thank you for that kind comment.   I will have to drop into the forums a little more often.    Hope you have a great week.   

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               2. 82

                  phdast7posted 11 years agoin reply to this

                  I know it is not your job to fix all my problems, but I just went over to the initial Forums page and there is nothing in the top right corner, but white space.  And nowhere on the page could I find the word Chronological.   Could it be an option that has been discontinued?    Thanks.

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                     Beth37posted 11 years agoin reply to this

                     She means look at the top right corner of this page.

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                     1. 82

                        phdast7posted 11 years agoin reply to this

                        Thank you Beth.   Some days you just embarrass yourself left and right and this has been one of those days for me..    Guess, this also makes it clear how seldom I respond to a question.    I see it now.   Thank you so much.   

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                           Beth37posted 11 years agoin reply to this

                           No need to be embarrassed, it was just about 4 mos. ago I was asking the same question myself... seems there is a lot to learn here.

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            Ceres Schwarzposted 11 years agoin reply to this

            Thanks for mentioning this . I also didn't know there was a chronological view.   The threaded view can be confusing sometimes. I've always seen the "threaded" and "chronological" words at the top right corner but I didn't realize they were actually buttons that you could click.

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6. 61

   prettydarkhorseposted 11 years ago

   Yieldbuild.
   
   http://www.crunchbase.com/company/yieldbuild
   
   http://www.seobook.com/interview-yield- … on-menayan

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      prettydarkhorseposted 11 years agoin reply to this

      Seems that Yieldbuild is collecting data on earnings so it could maximize profits from ads. http://yieldbuild.com/
      
      When they asked Yieldbuild about optimization of revenue - How often do you guys rotate through services to test them? Do you use earnings data cross sites to help improve yield?
      
      "The entire process is done through an algorithmic approach that uses performance data from the ads tested to determine the networks, formats, and layouts that generate the maximum revenue. YieldBuild is constantly testing, looking at changes, and adapting its algorithm to produce better results for our publishers. "

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   Bishop55posted 11 years ago

   I have no idea what the answer is to this question, but that traffic you're getting blew my mind.  7000 in a week is amazing.

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      Beth37posted 11 years agoin reply to this

      How do you see other ppl's traffic stats when looking at their page?

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