Another dumb question. I assume CPM stands for Cost pr Thousand views.
If so, what drives that value? I notice that my CPM value @ HP Ad program is all over the place and varies day to day from CPM.
That confuses me.
Obviously a higher value equals better earnings. Is that metric out of our control??
Is everybodys different? Is it relative to our content and niche?
It depend on what the advertisers shown on your pages are paying.
If you are getting rates that high, well go on you. I haven't seen for years.
It depends on source of traffic, quality of traffic, country and other variables which feed into how much advertisers will pay.
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