How's your CPM looking?

1. 83

   Rajam-readsposted 7 weeks ago

   Has anyone noticed how your CPM falls to the lowest of low when you have high number of impression and when you have a meagre amount its in the usual standards? Or is it just me? Have you faced this? Is there something going on behind our back?

   replyreport
   1. 77

      Gregory DeVictorposted 7 weeks agoin reply to this

      Yes, I have noticed that when I have an unusually high number of impressions over a 24-hour period the CPM is lower than it might have been with fewer impressions. No, it is not just you.

      replyreport
      1. 83

         Kenna McHughposted 7 weeks agoin reply to this

         Same here, Gregory

         replyreport
         1. 77

            Gregory DeVictorposted 7 weeks agoin reply to this

            Kenna, I wonder just why this keeps happening. For me, it has gone on for years

            replyreport
            1. 83

               Kenna McHughposted 7 weeks agoin reply to this

               Gregory, I know. Right now, it's happening.

               replyreport
2. 67

   PaulGoodman67posted 7 weeks ago

   CPMs are essentially averages that depend upon the value of keywords. Therefore, if you have an article with low value keywords getting more impressions, it will drag down the CPM.
   
   It's like having a group of kids and calculating the mean average height. If you add ten short kids to the group, the average goes down.

   replyreport
   1. 80

      JerryFisherposted 7 weeks agoin reply to this

      So Paul - are CPM's the same for everyone in a particular niche on a daily basis (eg Pethelpful) or do they differ from person to person, article to article?

      replyreport
      1. 67

         PaulGoodman67posted 7 weeks agoin reply to this

         Thinking in terms of niches and writers is not the way to look at it, when it comes to CPMs. Google Search and advertising are essentially based on keywords.
         
         The relative value of the keywords (and therefore their contribution to CPMs) can be found in various places, including SEMRush. Google Adwords used to be the place to go but I don't know if it is anymore.
         
         When it comes to advertising/earnings value, the niche doesn't really matter. Who writes the article doesn't matter. (That said, certain niches will have a tendency to have more or less valuable keywords).
         
         If you and I each wrote an article based around the same keyword (or key phrase), it would be of equal value to the advertisers. If the articles were based around different keywords, they would likely have different values. The keywords are the thing that determine the value.
         
         Things like poetry will tend to have low value because the associated keywords tend to have a low value. Whereas, a subject with an obvious commercial potential, e.g. vacation options or financial advice will tend to be more valuable, because the advertisers are prepared to pay more.
         
         The value of a keyword can vary wildly. The CPM might be 1 cent or 10 dollars.

         replyreport
         1. 80

            JerryFisherposted 7 weeks agoin reply to this

            Thanks. Well explained.

            replyreport
            1. 67

               PaulGoodman67posted 7 weeks agoin reply to this

               My payout this month will be zero. That's not happened to me for many years. Because I have ten accounts, there's usually at least one of them paying out, often more than one.
               
               This month, no account out of the ten has reached the payout threshold.
               
               The sad thing is that I'm neither upset nor angry because I gave up on the site some time ago. I was expecting this to happen.
               
               Nevertheless, it's a notable new low.

               replyreport
               1. 83

                  Kenna McHughposted 7 weeks agoin reply to this

                  Paul, it's expected.

                  replyreport
3. 75

   daydreamsposted 7 weeks ago

   Not checked recently but I think it's always worked liked that.

   replyreport
4. 83

   Rupert Taylorposted 7 weeks ago

   More than 50 years ago, and long before "keyword" entered the lexicon, the wonderful English humourist Alan Coren published a book whose title was unusual.
   
   Coren asked his publisher what were the three most popular topics in non-fiction. Nazism, cats, and golf came the answer.
   
   So Coren got an artist to create an image of a cat on a golf course with a driver and the flag on the hole marker was adorned with a swastika. The title of the book is Golfing for Cats. It's hilariously funny. At least, I think it is.
   
   Of course, it has nothing to do with golf, cats, or Nazis.
   Henceforth, I will put the words golf, cats, and Nazis in the titles of all my articles. I expect the SEO contraption will drive millions of readers to my offerings.

   replyreport