Just wanted to ask to the veterans out here. How useful is Google Ad Words? Is it worth signing up for because i keep hearing that you can only use it after you pay google some amount per keyword? A bit confused about how it can benefit the amateur writers here like me. Can anyone who use it tell us about their experience with it? Like did it increase your page visits, impressions, etc. Can it be used for free? Some friendly advice would be very helpful. Thank You.
Depending on the search phrases you are targeting, it doesn't necessarily have to be expensive. Throw $20 at it and see how much traffic you get and if that traffic is the audience you're looking for. Also, Google Adwords content targeting can get the word out around the web.
Thanks for responding guys. Though i am more curious about any of the free stuff available (if that exists in adwords) which is why i wanted to sign up for it. Sounds like it won't be that helpful unless you are either rich or a businessman. Well anyway, thanks again.
Google Adwords keyword planner is free to use and very useful in configuring search-friendly titles and sub-headings. If you are not already using it, you're missing a lot in terms of traffic. To me, No Adwords means No Writing!
It's not really useful on Hubpages or any other site that earns primarily through advertising. Businesses use it because whilst they may pay anywhere from 1 cent to several dollars for a click through to their website, the idea is that the customer will buy products that are worth much more than the advertising click.
In other words, if AdWords gets you 1000 targeted visitors for $100, and 100 of these visitors each buy a product worth $10, that's a profit of $900. They can justify the expense because it makes the business more money than they spend to attract the traffic. When you earn by advertising though, paying $100 for 1000 visitors isn't worth it because you'll likely only get $2 - $6 back from it, depending on how high your Hubpages CPM is. This is a loss of up to $98 in this example.
There are other reasons you might use it though, such as attracting traffic for sign up to an email list or to quickly garner attention to a website or blog. When used like this though, whilst there is no immediate return, the intention is that building an email list will become profitable later on when your subscribers become loyal customers. Again, this isn't feasible with Hubpages.
Thank you very much guys for your valuable insight and advice. Quite helpful. I will start one soon but only as long as it is free to use. Thanks again.
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