I have a hub that gets little traffic, and I've been looking for new keywords for the title. But the hub already ranks #4 in Google (with private results off) for the best search terms I've been able to identify using Google Keyword Planner, even though those terms are not currently in the title - and even the best of these terms only get 140 searches a month.
Would changing the title to explicitly include the terms it already ranks for do any good? Could doing so perhaps lose what little SEO juice it has? Or should I just make the title as descriptive of the content as possible (that would provide no ranking keyword terms) and do my best promoting it on social media?
I really encourage people to write titles and content naturally. One of the biggest mistakes I see is that people will write unnaturally to create relevance signals (slightly awkward and a little keyword stuffed). If a keyword is in the page once or twice and has other language that (lookup co-occurence seo) supports it that is now considered a best practice.
A good title that describes a page is a best practice, but you don't necessarily need to include it in the title to rank higher.
Instead of putting it in the title, I've found the use of a good subtitle and expanding on the section has proven to be really fruitful.
by Jerrico Usher 9 years ago
I'm seeing a lot of new Hubbers in the forum lately so I thought I'd offer up some starter tips. I'm by no means an expert at this stuff but I have learned a few things that may help you with SEO and Google traffic: (this is a bit long so if you don't like long posts you probably should click out...
by yoshi97 8 years ago
For a long time it has puzzled me how one of my hubs keeps doing great, when it shouldn't. You see, I started a hub on one topic and then changed my mind in the middle of it.Now, back then I had no idea you couldn't change the URL later, so I was horrified when I was stuck with a URL that couldn't...
by TahoeDoc 5 years ago
SEO experts....How important is it that URL matches title keywords?I titled a hub, partially typed and saved it. Then I decided a different title would be more appropriate and changed it. I just realized the URL (in the address bar in the search engine) keeps the original title. So my URL does not...
by tmbridgeland 6 years ago
When you make titles do you consider drawing hits from Google, SEO, or just try to make it...interesting? I have tried both and it doesn't seem to make much difference.
by Moxyl 2 years ago
Just wondering what works better - long or short hub titles? And why?Thanks!
by Jennifer Suchey 4 years ago
I know that once you publish a hub you shouldn't change the title because it affects . . . well I don't fully understand it, but I know it's not a good idea, especially established hubs. However, if I did change a title shortly after it was published, would that still not be good for some reason?...
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