It is how much you get paid per thousand views.
RPM or revenue per thousand is a term that measures the performance of both page impressions and ad unit impressions.
If you have 1,000 page views, they generate $10 in revenue, and each page has one ad unit, the RPM for both the page and the single ad unit is $10 because each is delivering 1,000 impressions.
If the page has 5 ad units, they are now delivering 5,000 impressions (5 units X 1,000 page impressions). The page RPM is still $10. But the average ad unit RPM is $2.
For the record, RPM is the revenue metric for publishers. CPM or cost per thousand is the same way of viewing the results, but from a cost perspective for the advertiser.
I don't understand...are you asking about RPM or CPM? because you asked about RPM and then ask how RPM is Different from RPM. Anyways.
RPM is the revenue your earn per 1000 page views Cost Per Mileage (CPM) refers to the cost an advertiser is willing to pay for every 1,000 viewable ad impressions for a single ad zone.
Definitely RPM. That's what it says on Google Adsense.
I have a lot for the Page RPM and pennies for the Impression RPM. I asked because I thought one was supposed to be CPM and I googled about it and still don't understand.
maybe you need to add more ad units and your content maybe targeting very low paying ads
I've never considered the difference. Here's how I understand the difference: Impression RPM has to do with how often someone sees an ad. Page RPM has to do with page views.
Now, not sure I have this right, but this seems logical to me: Page RPM is measuring how much you are making on a page - this would include all the ads and clicks on that page. Impression RPM would measure how much you make per ads seen; so just for each single ad.
Again, I'm just using logic there, someone else can chime in if they have the exact answer.
Here's an aside: Often higher paying ads don't get as many clicks and often come from lower trafficked posts. Higher traffic often, not always, means lower paying ads. However, all that traffic ads up. Still, some people choose the low traffic higher payout per click route. But those are usually SEO marketing experts that know how to work that particular game.
by Marcus T Caine 11 days ago
I have noticed that whenever I have a day when I have lots of impressions, the CPM is very low. On days I have a few impressions, the CPM is $22. Why is that?
by Anthony 6 years ago
What is page CTR and RPM?I went onto my Adsense account and looked at the graphs to show my progress in page views and clicks. What is page CTR? It showed a percentage and I'm not sure what it is. Also, what is page RPM? underneath it shows a dollar amount and one day it read $5.34, yet my...
by John Welford 8 years ago
Please forgive my ignorance, folks, but I'm really not sure that I understand how Adsense works. I can see that clicks on Ads give you cash, but why is there also a running total for "impressions"?Firstly, what is an "impression"? Is it the posting of an Ad on your page? Or has...
by rancidTaste 9 years ago
How does Google AdSense pay for page impression? I amn't clear about that and so I ask it? Would you please help about that?Thanks
by Sherry Hewins 5 years ago
On the HubPages Adprogram Summary, what is an "impression" is it the same as a pageview?
by CCahill 2 years ago
How many page views does it take to create $1 ?Now; I realist that page views and hub revenue is not 100% directly proportionate, however I wondered what people found is generally the average revenue generated from a certain amount of page views, I have a rough idea it might be around;400 pages...
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