Why is it that as my impressions increase my CPM decreases?

1. 0

   marcuscaineposted 6 years ago

   I have noticed that whenever I have a day when I have lots of impressions, the CPM is very low. On days I have a few impressions, the CPM is $22. Why is that?

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      Natalie Frankposted 6 years agoin reply to this

      I think several of us have noticed similar things though can't explain why this is exactly.  I think it's just an impression I have on my part but I would need to graph it or something to figure it out for sure so I'm just ignoring it for now as there's nothing to do about it.

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2. 91

   honghanhvt1182posted 6 years ago

   Same for me as well. I also notice that for the period that I have high views, thus high impressions, I have really low CPM. I guess it might be a mechanism to save us  from a heart attack for having a really high earning day haha !!

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3. 62

   EricFarmer8xposted 6 years ago

   Advertisers pay different amounts for different ads and they all are not worth the same. It is somewhat hard to understand unless you have seen the bidding process as an advertiser yourself.
   
   One person might be willing to pay $100 for ads on one keyword while another might only be willing to pay $10 for another. I am just making up numbers as an example.
   
   But in addition to that advertisers pay more money for views from certain countries as well.
   
   When you mix that all up together you get an average CPM. There are actually many factors in it.
   
   As for why it would get lower with more views? I am going to guess with more views there is a higher chance of showing lower paying ads as well.

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4. 69

   eugbugposted 6 years ago

   As far as I understand it, the CPM that HubPages displays is the average for the previous day. It's not the case that the CPM is fixed beforehand and twice as many impressions the next day will generate twice the revenue. So if you get lots more impressions, those impressions may be associated with an article that displays ads that have a low CPM and that pulls down the CPM average.

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5. 69

   eugbugposted 6 years ago

   If we had stats on which articles were displaying ads with the highest CPM, it could be useful. As Eric suggests though, there are lots of factors involved though such as geography, day of the week, time of the year etc.

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6. 95

   Natalie Frankposted 6 years ago

   I think you're missing the point.  We understand how ads work, prices alternating per day, different ads with different prices going on different articles etc.  The issues seems to be for at least several of us it seems that there is a pattern that the higher our views and impressions are, the lower our CPM is.
   
   As I said before I just have the impression this is the case from eyeballing it.  Just to give you some idea my CPM's have ranged from a high of something like $29 to a low of $2 something.  Overall, the highest CPM averages have  been associated with the lowest view days and vice versa. Not 100% or course but it just seems like that's the trend.  I'm in the process of getting averages for each month since I started earning to see if in fact there is such a trend before saying more. 
   
   Again, this so far is just the impression I have from eyeballing it and there were definitely days this wasn't the case, though few and far between.  It just seems odd to me that no matter how many views and impressions I get I always earn between $1.25 and $2.25.  But this seems to be dropping now also such that unless things change significantly before the end of the month September will be the first month in a long while that I won't make payout.  If this is the case I think my enthusiasm for continuing, at least at the pace which I have will wane and I'll have to turn my efforts elsewhere.

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7. 61

   paradigmsearchposted 6 years ago

   Same as government; a modified Robin Hood system?

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      lobobrandonposted 6 years agoin reply to this

      

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8. 61

   paradigmsearchposted 6 years ago

   Ya know..., my CPM has indeed been drifting downward. Starting to make me nervous.

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