I have noticed that whenever I have a day when I have lots of impressions, the CPM is very low. On days I have a few impressions, the CPM is $22. Why is that?
I think several of us have noticed similar things though can't explain why this is exactly. I think it's just an impression I have on my part but I would need to graph it or something to figure it out for sure so I'm just ignoring it for now as there's nothing to do about it.
Same for me as well. I also notice that for the period that I have high views, thus high impressions, I have really low CPM. I guess it might be a mechanism to save us from a heart attack for having a really high earning day haha !!
Advertisers pay different amounts for different ads and they all are not worth the same. It is somewhat hard to understand unless you have seen the bidding process as an advertiser yourself.
One person might be willing to pay $100 for ads on one keyword while another might only be willing to pay $10 for another. I am just making up numbers as an example.
But in addition to that advertisers pay more money for views from certain countries as well.
When you mix that all up together you get an average CPM. There are actually many factors in it.
As for why it would get lower with more views? I am going to guess with more views there is a higher chance of showing lower paying ads as well.
As far as I understand it, the CPM that HubPages displays is the average for the previous day. It's not the case that the CPM is fixed beforehand and twice as many impressions the next day will generate twice the revenue. So if you get lots more impressions, those impressions may be associated with an article that displays ads that have a low CPM and that pulls down the CPM average.
If we had stats on which articles were displaying ads with the highest CPM, it could be useful. As Eric suggests though, there are lots of factors involved though such as geography, day of the week, time of the year etc.
I think you're missing the point. We understand how ads work, prices alternating per day, different ads with different prices going on different articles etc. The issues seems to be for at least several of us it seems that there is a pattern that the higher our views and impressions are, the lower our CPM is.
As I said before I just have the impression this is the case from eyeballing it. Just to give you some idea my CPM's have ranged from a high of something like $29 to a low of $2 something. Overall, the highest CPM averages have been associated with the lowest view days and vice versa. Not 100% or course but it just seems like that's the trend. I'm in the process of getting averages for each month since I started earning to see if in fact there is such a trend before saying more.
Again, this so far is just the impression I have from eyeballing it and there were definitely days this wasn't the case, though few and far between. It just seems odd to me that no matter how many views and impressions I get I always earn between $1.25 and $2.25. But this seems to be dropping now also such that unless things change significantly before the end of the month September will be the first month in a long while that I won't make payout. If this is the case I think my enthusiasm for continuing, at least at the pace which I have will wane and I'll have to turn my efforts elsewhere.
Ya know..., my CPM has indeed been drifting downward. Starting to make me nervous.
by Natalie Frank 6 years ago
We have visited this topic at least twice before in recent months and I continue not to understand it. No matter what I do or how many views I get somehow I always earn between $1.25 and $2.25 a day which averages out to just barely enough to make payout each month. This was the case...
by Taleb AlDris 12 years ago
Do you know why when "Impressions" increase, the CPM mostly decreases?I read many about this but still not get it.
by Oyewole Folarin 14 years ago
One of my friend check his google adsense account and found out that there was no click, but to his surprise he is making 1 cent. Why so?
by Eugene Brennan 2 years ago
Even taking into account Hubpages' share, with the amount of ads, shouldn't it be a multiple of views? I reckon, there should be about 6 impressions per article, but instead, there's only about .5 on average.
by Moira Garcia Gallaga 13 years ago
Are we always correct on our first impression every time we meet someone new?
by Toni 8 years ago
And how is this different from "Impression RPM"?
Copyright © 2025 The Arena Media Brands, LLC and respective content providers on this website. HubPages® is a registered trademark of The Arena Platform, Inc. Other product and company names shown may be trademarks of their respective owners. The Arena Media Brands, LLC and respective content providers to this website may receive compensation for some links to products and services on this website.
Copyright © 2025 Maven Media Brands, LLC and respective owners.
As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.
For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy
Show DetailsNecessary | |
---|---|
HubPages Device ID | This is used to identify particular browsers or devices when the access the service, and is used for security reasons. |
Login | This is necessary to sign in to the HubPages Service. |
Google Recaptcha | This is used to prevent bots and spam. (Privacy Policy) |
Akismet | This is used to detect comment spam. (Privacy Policy) |
HubPages Google Analytics | This is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy) |
HubPages Traffic Pixel | This is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized. |
Amazon Web Services | This is a cloud services platform that we used to host our service. (Privacy Policy) |
Cloudflare | This is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy) |
Google Hosted Libraries | Javascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy) |
Features | |
---|---|
Google Custom Search | This is feature allows you to search the site. (Privacy Policy) |
Google Maps | Some articles have Google Maps embedded in them. (Privacy Policy) |
Google Charts | This is used to display charts and graphs on articles and the author center. (Privacy Policy) |
Google AdSense Host API | This service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy) |
Google YouTube | Some articles have YouTube videos embedded in them. (Privacy Policy) |
Vimeo | Some articles have Vimeo videos embedded in them. (Privacy Policy) |
Paypal | This is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy) |
Facebook Login | You can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy) |
Maven | This supports the Maven widget and search functionality. (Privacy Policy) |
Marketing | |
---|---|
Google AdSense | This is an ad network. (Privacy Policy) |
Google DoubleClick | Google provides ad serving technology and runs an ad network. (Privacy Policy) |
Index Exchange | This is an ad network. (Privacy Policy) |
Sovrn | This is an ad network. (Privacy Policy) |
Facebook Ads | This is an ad network. (Privacy Policy) |
Amazon Unified Ad Marketplace | This is an ad network. (Privacy Policy) |
AppNexus | This is an ad network. (Privacy Policy) |
Openx | This is an ad network. (Privacy Policy) |
Rubicon Project | This is an ad network. (Privacy Policy) |
TripleLift | This is an ad network. (Privacy Policy) |
Say Media | We partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy) |
Remarketing Pixels | We may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites. |
Conversion Tracking Pixels | We may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service. |
Statistics | |
---|---|
Author Google Analytics | This is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy) |
Comscore | ComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy) |
Amazon Tracking Pixel | Some articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy) |
Clicksco | This is a data management platform studying reader behavior (Privacy Policy) |