Niche site vs home page performance

  1. Jesse Drzal profile image87
    Jesse Drzalposted 6 months ago

    Is advertising paying more for articles on niche as opposed to the home page? Is it the same? Wondering how CPM ties into it as well.

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  2. lobobrandon profile image83
    lobobrandonposted 6 months ago

    It's probably just topic based and of course seasonal based. Would be interesting if advertisers were specifically targeting the niche sites and paying more smile

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  3. Paul Edmondson profile image
    90
    Paul Edmondsonposted 6 months ago

    I think there is some opportunity for advertisers to target some sites directly that could have a positive impact on CPMs. For example, PetHelpful potentially had some endemic advertisers that could target the site.

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