Is advertising paying more for articles on niche as opposed to the home page? Is it the same? Wondering how CPM ties into it as well.
It's probably just topic based and of course seasonal based. Would be interesting if advertisers were specifically targeting the niche sites and paying more
I think there is some opportunity for advertisers to target some sites directly that could have a positive impact on CPMs. For example, PetHelpful potentially had some endemic advertisers that could target the site.
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