The CPM values have dropped to less than half, this week compared with last week and are about 60% in January compared with December. In the past, low CPM values occured for a day of so, usually on the weekend. But this sustained drop has not occurred previously.
Has HP lost contracts, or has there been a change in policy for when the impressions are shared, or so other reason for the decline? This decline obviously affects earnings, and has been noted by many people on the forum. Will the CPM values improve, and when?
I believe that most HP contracts are for a month or less, so yes there have been contracts lost since before Xmas.
Last year, CPM's fell after Xmas but I did not find CPM's recovering until well into summer and not back fully until the next Xmas season.
Not sure what you mean by "when the impressions are shared" - they are shared every day, all day.
You would better off asking advertisers when will they decide to pay more than asking either HP or hubbers. Neither can answer that question, except in the most general way based on history. History that is re-made each year.
Until earnings are certified (uncertified earnings have an asterisk next to them), they may be adjusted to correct problems that can arise from ad network reporting problems, or other technical issues. Apart from 1.22 and 1.23 (which are not yet certified), this week's CPMs are not far off from last week's. There haven't been any changes to the impressions sharing policy.
As for December vs. January, December is one of the most, if not the most, profitable months of the year in terms of advertising spend. January tends to be the opposite. Much of this has to do with the holiday shopping season. Apart from that, CPMs can fluctuate on their own. A major campaign can drive up CPMs during its two week duration, after which the average has nowhere else to go but down.
Thanks for your response, but there has been a worrying overall declining trend for CPM during January. Any explanation?
It's normal for CPMs to decline in January. Advertising budgets are *usually* planned in January, so spend on advertising campaigns tends to be more conservative. If advertisers are spending less on campaigns, CPMs decline. The opposite is true of December. In December advertising spend is through the roof for two main reasons:
-it's the end of the year and advertisers can dump the remainder of their budgets into campaigns.
-advertisers spend a lot of money the week(s) leading up to major holidays, so the time between Thanksgiving and Christmas tends to be the most profitable time of year. If advertisers are spending more money on campaigns, CPMs are driven up.
The budget explanation is not true for all companies of course, but it is for many major brands. Some companies make budget allocations on a monthly or quarterly basis, which is why you may also notice CPMs dropping at the beginning of every month and quarter.
I know it's disconcerting to see CPMs drifting downwards, but rest assured that many web publishers are seeing the same trend we are. We hope to see CPMs picking back up by mid-February.
Well, I'm just going to go ahead and turn mine off for the next 24 hours to see how it works out.
I think the current decline is beyond seasonal fluctuation.
I checked out my CPM stats from January, 2012. They aren't too much higher (although somewhat higher) from January 2013. I didn't do a math check on averages, just a scan...similar low figures for the month.
This week my CPM was $3.34.
The same time last year it was $5.94
The graph below shows CPM for my traffic data for Jan 2012, Feb 2012 and Jan 2013 (so far) Two points:
=> traffic in Jan and Feb 2012 was similar
=> traffic so far in Jan 2013 is down from previous year and trending to lower levels than last year.
Wow - I'm hoping today is a blip - it's the lowest CPM I've seen since the program opened - barely worth writing if that's all I'm going to earn! I'd probably make more on Mturk!!!
There is a general decline I think across the web for certain sorts of ad.
Google Adsense, which I have on a number of sites, not just HP, has declined considerably over the past year. My earnings are less than half what they were and I have more traffic than I did.
I guess I'm concerned that the drop in CPMs is part of a wider trend that is outside of HP's control. I know that Google see part of the problem being that more and more people are accessing the internet with cell phones and smaller devices and they just don't click on ads like they used to, so the advertisers are losing interest...
January 2012: 4.18
January 2013: 4.45
Turns out 2013, so far, is delivering a higher CPM, although not much higher, to my surprise.
Something interesting just happened today: I wrote a hub about how dealers value gold, and today, my cpms doubled! Apparently the secret is to write about something that really draws the advertisers? Who knew...or is this just a fluke?
Then you must be the gold mine; mine nearly doubled as well.
Please write more about gold....
TIMETRAVELER2, the key words you use are very important for the advertising cost, when you do you keyword research on the Google keyword tool, check out the CPC (cost per click advertisers pay) if you look at "gold scrap" it's $5.49 but if you look at "price of gold" it $2.01 . You get paid on a percentage of the CPC for your keywords, so pick good keywords Want to see something crazy? Look at the CPC for lemon law California attorney hope this helps.
by Eugene Brennan 11 days ago
Mine has hit rock bottom. Hopefully a one off.
by Lizett 3 years ago
My earnings have gone down by half as much per day in January, 2018. Did something change to the earnings program. My page views have not gone down though. So what's going on?
by lafenty 11 years ago
Has anyone else noticed a big drop in earnings since the beginning of the year? For the first week or so my earnings dropped down about 50%. The last few days they are down to just a few cents. What's up with this? There is no way to contact google about this, and on the...
by James Bowden 9 years ago
Possibly I overlooked the answer to this question in the forums, but I have noticed over the past three weeks at least, a significant drop of at least half of my traffic views during this period. And of course a significant drop in my earnings. Are other writers in the community...
by WoodsmensPost 10 years ago
I have an eHow account with 17 articles and it has earned more in the last week than my 102 hubs.There has got to be something wrong with this picture?This is extremely discouraging... my traffic levels have fallen back to the level when I had 70 newly published hubs and google adsense with HP is...
by Max Dalton 9 years ago
Hi All:I took a quick look and didn't see anything about this recently, so I thought I'd throw it out there. I've noticed that over the last few reported days my CPM appears to be down almost 35%. Now, these earnings still need to be audited so I suspect they could change, but I didn't know if...
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