Why the low cpm?

  1. melbel profile image97
    melbelposted 8 months ago

    Why are CPMs so low? Is there something authors can do to improve their CPMs? Perhaps topics to write in?

    I'm just disappointed in ad earnings with such an increase in traffic. I'm always stuck at the same amount of money per day even when I prune articles and improve them and gain more traffic. It just seems like I could have 10 views in a day or 10,000 and I would still earn the same amount.

    What can authors do to increase CPMs?

    1. TIMETRAVELER2 profile image100
      TIMETRAVELER2posted 8 months agoin reply to this

      Nothing.  It's up to advertisers to decide how much they will pay.

      Before I switched to Adsense my CPMs had dropped by about 30%.  How much have yours dropped?