This month my CPM for the HP Ad Program is super low. It's been under $1.50 every day so far. And last month I had a lot of days where it was under $2. Wondering why that is and if it's just happening to me or if others are experiencing this as well.
Mine is way down to. It seemed to be doing much better last month then starting June 1 it was down. I've been heavily focusing on marketing the past several days and my views have come up, doubled yesterday but my CPM was down so earnings was about average despite increased views. Day before yesterday views were up about 33% and earnings were roughly halved. Today views with continued work on marketing, are at about what they were yesterday so I'll see what views and earnings are like tomorrow.
When you mention "focusing on marketing", are you talking about social media? Social media views are often brief and although you may have had more page views the number of impressions may not have changed.
Check the number of impressions before and after your campaign. You might be surprised.
Last few days, I think I have the highest ad impressions I may have ever had but the CPM is way too low. That sucks. But I guess there isn't as much of a difference in earnings even though the CPM is low because of higher ad impressions.
What have your traffic sources been? Are they from Google or a social site like Facebook?
Here, on this page: https://hubpages.com/my/earnings/reports?type=hpads
Probably this is happening because you are often writing on saturated topics or topics that don't garner a lot of interest. Your articles may be well written, but if advertisers don't find them useful or attractive, they won't bid much to have their ads placed on them, thus the low CPMs. Why not try writing an article that solves some problem for people or answers some question they have that is not on a topic that millions of people are writing about. See what happens when you do this.
That is an unusually low CPM, even for subject matter that isn't "marketable". Almost sounds like a glitch, but I don't know.
Are you sure this is your CPM and not your daily earnings? I agree that this is remarkably low. I don't know that it's not possible but it seems far lower than it could possibly be.
You're not allowed to discuss your CPMs, so I can't say exactly, but mine is doing fine.
I did not know this but I didn't provide exact number, so hope this is ok.
I guess you can still edit it and remove it, if it's not okay, someone from the team will snip it, no worries.
Mine is better than normal at the moment.
I wish you could tell what articles get what CPM as I reckon some topics must be a lot better paid than others.
Bulk of my traffic comes from one specific hub. But maybe people don't stay on the page long enough and that's why such a low CPM.
If people leave the page before the ads load you have fewer impressions, not a lower CPM. It is my understanding that your CPM is determined by what advertisers are willing to pay to display ads on your page.
My views and revenues are down since the beginning of this month. In my case, I've noticed that my revenues are directly related to my views. When views are down, revenues are down proportionately, nearly by an equal percent. Is this normal?
If you look in Google Adsense- that might tell you a bit about how the different niche sites are performing? For example I can see that some of the niche sites are giving me a far better return than others. Might be my articles but I think it is to do with the topic as well.
by The Write Life 2 years ago
Pretty frustrating when I get a significant traffic spike only to see CPM values plummet. My Google Analytics stay steady for the most part as far as page time, bounce rate and things of that nature. Why does this always happen?
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