Very low CPM in HP Ad Program

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  1. lovebuglena profile image85
    lovebuglenaposted 6 months ago

    This month my CPM for the HP Ad Program is super low. It's been under $1.50 every day so far. And last month I had a lot of days where it was under $2. Wondering why that is and if it's just happening to me or if others are experiencing this as well.

    1. Natalie Frank profile image95
      Natalie Frankposted 6 months agoin reply to this

      Mine is way down to.  It seemed to be doing much better last month then starting June 1 it was down.  I've been heavily focusing on marketing the past several days and my views have come up, doubled yesterday but my CPM was down so earnings was about average despite increased views.  Day before yesterday views were up about 33% and earnings were roughly halved.  Today views with continued work on marketing, are at about what they were yesterday so I'll see what views and earnings are like tomorrow.

      1. DrMark1961 profile image97
        DrMark1961posted 6 months agoin reply to this

        When you mention "focusing on marketing", are you talking about social media? Social media views are often brief and although you may have had more page views the number of impressions may  not have changed.
        Check the number of impressions before and after your campaign. You might be surprised.

      2. lovebuglena profile image85
        lovebuglenaposted 6 months agoin reply to this

        Last few days, I think I have the highest ad impressions I may have ever had but the CPM is way too low. That sucks. But I guess there isn't as much of a difference in earnings even though the CPM is low because of higher ad impressions.

        1. DrMark1961 profile image97
          DrMark1961posted 6 months agoin reply to this

          What have your traffic sources been? Are they from Google or a social site like Facebook?

          1. lovebuglena profile image85
            lovebuglenaposted 6 months agoin reply to this

            I am not sure but most like not from social media.

            1. Natalie Frank profile image95
              Natalie Frankposted 6 months agoin reply to this

              You can check your referrers under your stats tab for individual articles and under traffic sources for all your articles.

    2. peachpurple profile image82
      peachpurpleposted 6 months agoin reply to this

      How do you check your cpm?

      1. lobobrandon profile image90
        lobobrandonposted 6 months agoin reply to this
    3. TIMETRAVELER2 profile image97
      TIMETRAVELER2posted 6 months agoin reply to this

      Probably this is happening because you are often writing on saturated topics or topics that don't garner a lot of interest.  Your articles may be well written, but if advertisers don't find them useful or attractive, they won't bid much to have their ads placed on them, thus the low CPMs.  Why not try writing an article that solves some problem for people or answers some question they have that is not on a topic that millions of people are writing about.  See what happens when you do this.

    4. NateB11 profile image91
      NateB11posted 5 months agoin reply to this

      That is an unusually low CPM, even for subject matter that isn't "marketable". Almost sounds like a glitch, but I don't know.

    5. Natalie Frank profile image95
      Natalie Frankposted 5 months agoin reply to this

      Are you sure this is your CPM and not your daily earnings?  I agree that this is remarkably low. I don't know that it's not possible but it seems far lower than it could possibly be.

      1. lovebuglena profile image85
        lovebuglenaposted 5 months agoin reply to this

        Yes, that was my CPM.

  2. lobobrandon profile image90
    lobobrandonposted 6 months ago

    You're not allowed to discuss your CPMs, so I can't say exactly, but mine is doing fine.

    1. lovebuglena profile image85
      lovebuglenaposted 6 months agoin reply to this

      I did not know this but I didn't provide exact number, so hope this is ok.

      1. lobobrandon profile image90
        lobobrandonposted 6 months agoin reply to this

        I guess you can still edit it and remove it, if it's not okay, someone from the team will snip it, no worries.

        1. lovebuglena profile image85
          lovebuglenaposted 6 months agoin reply to this

          It's weird that it's very low all of sudden, especially when traffic is better.

          1. lobobrandon profile image90
            lobobrandonposted 6 months agoin reply to this

            Yeah, it's disappointing when that happens. An increase in traffic only to see the CPM go down.

  3. daydreams profile image97
    daydreamsposted 6 months ago

    Mine is better than normal at the moment.

    I wish you could tell what articles get what CPM as I reckon some topics must be a lot better paid than others.

    1. lovebuglena profile image85
      lovebuglenaposted 6 months agoin reply to this

      Bulk of my traffic comes from one specific hub. But maybe people don't stay on the page long enough and that's why such a low CPM.

      1. DrMark1961 profile image97
        DrMark1961posted 6 months agoin reply to this

        If people leave the page before the ads load you have fewer impressions, not a lower CPM. It is my understanding that your CPM is determined by what advertisers are willing to pay to display ads on your page.

        1. Natalie Frank profile image95
          Natalie Frankposted 6 months agoin reply to this

          Right.  Both are down.

  4. Daniel Mollat profile image97
    Daniel Mollatposted 6 months ago

    My views and revenues are down since the beginning of this month. In my case, I've noticed that my revenues are directly related to my views. When views are down, revenues are down proportionately, nearly by an equal percent. Is this normal?

    1. Natalie Frank profile image95
      Natalie Frankposted 6 months agoin reply to this

      Yes, obviously if earnings are the result of impressions you can't get impressions unless you have views so it's entirely normal for views and earnings to be directly associated with each other.

  5. daydreams profile image97
    daydreamsposted 5 months ago

    If you look in Google Adsense- that might tell you a bit about how the different niche sites are performing? For example I can see that some of the niche sites are giving me a far better return than others. Might be my articles but I think it is to do with the topic as well.

 
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