Low CPM

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   Chidimma Eunice Eneyeposted 3 years ago

   Why are cpms so low?

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      OldRosesposted 3 years agoin reply to this

      CPMs have been falling steadily for more than a year.  I'm guessing that it has something to do with the pandemic and supply chain problems.  Companies don't have as much money to put into advertising.

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      Amara Hassanposted 3 years agoin reply to this

      Facing the same issue, very low cpm.

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      Kenna McHughposted 3 years agoin reply to this

      I wish HubPages would give us CPM updates!

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         eugbugposted 3 years agoin reply to this

         There's a response from 8 years ago here from the related discussions below. Not sure if it's still relevant.
         https://hubpages.com/community/forum/10 … -last-week

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2. 69

   PaulGoodman67posted 3 years ago

   Only HP can answer this question as it relates to deals with advertisers. CPMs are always lower at this time of year, of course, but not usually this low.
   
   As the January CPMs have already been extensively discussed in the forums and HP didn't chip in, I suspect we won't here from them on the topic. CPMs will likely pick up in the next few weeks, but by how much, who knows?!?!

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   Ryan Corneliusposted 3 years ago

   The guess that it's because of the pandemic I agree with. No business is the same on and offline. Last month mines were better.

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   psycheskinnerposted 3 years ago

   I think it has more to do with Google becoming more and more inclined to exclude results from content-farm-style sites. Hubpages is the last large content farm site to still be financially viable.  Personally, I doubt that -- even with the best advice -- Maven has the skill set to continue to adapt Hubpages to changing search requirements.  The amount of attention paid to Hubpages since the change in ownership could charitably be described as "dwindling".  And it leans towards the predictable mistakes all the other content sites made, e.g. stop innovating with structure and increase advertising both in qualitity and by permitting popovers, motion and sound.  It gooses earnings but tanks traffic and eventually kills the site (I've participated in three separate content sites that went down this road before closing)

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   eugbugposted 3 years ago

   If I compare my views and earnings for January this year to January 2020, views are about the same, but earnings are slightly higher per day for 2022. So in terms of earnings per view rather than CPM, the results are better. (although earnings are 30% to 40% per day lower than last year).

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   Chidimma Eunice Eneyeposted 3 years ago

   It's discouraging really. I remember when we had CPMs as high as 10 dollars now they're all in cents.

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   CYong74posted 3 years ago

   CPM has been low for a long time now, but I think it's necessary to note the calculation method has changed a few times too. All of us had experienced the strange situation of impressions doubling, but CPM halving.

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8. 69

   PaulGoodman67posted 3 years ago

   This is traffic, rather than CPM, news, but there was another Google algo update over the weekend. It wiped out much of the gains in views I've made since December. It all feels like one step forward, two steps back at the moment.

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      Chidimma Eunice Eneyeposted 3 years agoin reply to this

      I almost feel like it'll be better if we are allowed to source for our own ads. I know sites that offer higher paying ads.

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      eugbugposted 3 years agoin reply to this

      Mine hasn't really dropped, it's still steadily increasing, but much lower than last year over all articles for this time of the year. There seems to be a huge amount of inertia in articles regaining their traffic (it could take a year) once they get knocked back, which I've never understood. I thought it should be instant, but it must be something to do with algorithms taking months to rerank the millions of webpages by keyword little by little. This is how one of my top gardening guides is performing compared to last year.
      
      
      

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         PaulGoodman67posted 3 years agoin reply to this

         I don't think we can assume it will build back in any significant way. There have been periods in the past when it essentially remained flat for a long time. For instance, from autumn 2019 and right through 2020 was pretty much like that. HP reacted but the change in fortune didn't really come until Google altered their algo at the very end of 2020.
         
         I guess I'm feeling gloomy. It's been eight months now since we first experienced drops in traffic.

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