What Is Bounce Rate?

Jump to Last Post 1-7 of 7 discussions (12 posts)
  1. megs78 profile image60
    megs78posted 9 years ago

    Hi all,

    I hope this is not a stupid question, or that the answer is not obvious, but what does bounce rate mean on Google Analytics?

    Thanks in advance,

    1. sunforged profile image72
      sunforgedposted 9 years agoin reply to this

      It essentially represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site.

      The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing One Page รท Total Number of Visits

      In our case as people hoping for click based revenue, a high bounce rate is a positive

      1. awsydney profile image60
        awsydneyposted 9 years agoin reply to this

        Very informative answer. I learnt something as well! Thanks Sunforged.

      2. megs78 profile image60
        megs78posted 9 years agoin reply to this

        Thanks so much Sunforged!  Great answer. I appreciate your time. smile

  2. NZUNG SERAPHINE profile image68
    NZUNG SERAPHINEposted 9 years ago

    Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimise bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the keywords

    1. sunforged profile image72
      sunforgedposted 9 years agoin reply to this

      irrelevant in application to hubpages in which a bounce from the landing page can be done via adsense/amazon/kontera/ebay or related hubs - only related hubs would relate to a lower bounce rate...which is of no benefit to a hubber hoping for income

  3. Pinoys profile image69
    Pinoysposted 9 years ago

    I can't understand this.  Seems to technical.

  4. mega1 profile image76
    mega1posted 9 years ago

    So, basically, I hope I am understanding this - a high bounce rate is a good thing here on the hub, but not necessarily if you're not concerned about the $?  I was wondering about this very thing, bounce rate.  It puts a funny picture in my head.  Because I've been kind of bouncing, literally, on some of the sites and its a good thing.

  5. lrohner profile image78
    lrohnerposted 9 years ago

    I wouldn't characterize a high bounce rate as 'good', but rather it is 'expected' here at HubPages. Bounce rate is basically a person that only views one page on a site. And if I wrote a hub on purple dog doo doo and someone found me via a Google search for the same keyword, I would hardly expect them to stick around and read another hub on iPod accessories.

    However, if you have a lot of related hubs on one subject and you have linked them all appropriate, you should expect a lower bounce rate.

  6. sunforged profile image72
    sunforgedposted 9 years ago

    to put it very clearly

    Most of you are hoping that your readers are clicking ads

    that would be a bounce - arrive on page -click- leave to another site

    So yes..to an internet marketer interested in quick conversions a high bounce rate is "great"

    and on hubpages in general even if they arent clicking out on ads....they are probably not heading to one of your hubs next even if they stay on site

    1. lrohner profile image78
      lrohnerposted 9 years agoin reply to this

      I agree with you, but only if you can verify that they are clicking on ads. Your statement could be a little misleading to those who are new here, although it is technically correct. If I had a website with a high bounce rate, patting myself on the back wouldn't do any good unless my AdSense also showed a high CTR.

  7. sunforged profile image72
    sunforgedposted 9 years ago

    they either click an ad, the back button or a related hub.

    usually its the back button


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)