Bounce rate?

1. 75

   ThoughtfulSpotposted 15 years ago

   I've been bumping around analytics, and I'm having trouble find this answer. (I've really just started looking at it, and haven't figured out exactly how to use it to my best interest yet.)
   
   But, could somebody define "Bounce Rate" for me? I just can't figure out what it is, and why it seems to feature so prominently in my analytics.
   
   Thanks!

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      2patriciasposted 15 years agoin reply to this

      If you have a website with more than one page, and somebody visits your site but leaves without visiting any other pages that is called a bounce.  So a visit to one page only is a bounce.
      If you have one visit only, and they only look at one page, your bounce rate is 100%.
      If you have 5 visits, and 4 viewers look at more than one page, but one looks at only one page, your bounce rate is 20%.
      A lower bounce rate is desirable, because it means viewers are finding your site interesting.

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      1. 75

         IntimatEvolutionposted 15 years agoin reply to this

         Great explanation.  Finally one I can understand.  I have wondering the same thing, but could never find a decent enough answer to help me.  So thank you for commenting.

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2. 60

   theirishobserver.posted 15 years ago

   very interesting there from the 2Patricas...never knew any of that...

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3. 63

   Has_aWayWithWordsposted 15 years ago

   the bounce rate by definition is the rate of users who enter and exit from the same page. This is not overly important if users are opening other pages in new windows because it will still show an entrance and exit on the same page even though they actually went somewhere else via a new window. The more important factor I feel is the time on site numbers. FYI  I have a hub about analytics and some of its features, feel free to check it out and ask any questions in the comments and I will be happy to answer them or update the hub accordingly

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4. 75

   ThoughtfulSpotposted 15 years ago

   Thanks everyone! Has_aWay, I'll have to check it out.  I'm mostly here for the fun of writing again after a long hiatus, but I love a new challenge, and making some $ is never a bad one!

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5. 76

   skyfireposted 15 years ago

   Bounce rate of 20-40 is good one. While more than 70-80 is not good at all.

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6. 39

   ThePhoneDetectiveposted 15 years ago

   What does Bounce Rate mean?
   
   
   Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
   
   
   Daytona

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   1. 68

      Peter Hogganposted 15 years agoin reply to this

      Brilliant explanation, I would just like to add that Bounce Rate on its own isn't the greatest metric, its simply an average. Its only when you compare the Bounce Rate of a specific page against referrers and/or keywords for example that it starts to become useful. Lowering Bounce Rate can also increase quality score which in turn can lower AdWords spend.
      
      Also some types of pages will naturally have high bounce rate, sports results pages for example.

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7. 86

   Chin chinposted 15 years ago

   Thankful Spot, thanks for asking this question.  I never really knew what bounce rate was until I read this thread.

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8. 68

   2uesdayposted 15 years ago

   This definition of bounce rate it better than the conclusion I came to - I thought it was when the page was  viewed and left straight away without the person reading anything. Thanks for asking this, that 's good news.

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9. 68

   Life at DrTom'sposted 15 years ago

   But you can combine bounce rate with the average time visitors remain on the site to get a more complete picture of their behavior.  If you have a high bounce rate AND visitors are staying an average of 2 seconds, they are not reading anything.

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10. 0

    shazwellynposted 15 years ago

    people are averaging 4 mins on my pages and I have a bounce rate of 72 percent... does that mean I have to fine tune my keywords a bit better?

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    1. 68

       Peter Hogganposted 15 years agoin reply to this

       That's a difficult question to answer, at the end of the day it comes down to testing. Try testing different content layouts and perhaps research the topics of AB split testing and landing page creation for a better understanding of how to do this.

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       1. 0

          shazwellynposted 15 years agoin reply to this

          maybe I have too much content?

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11. 59

    TLMinutposted 15 years ago

    Your hubpages are only one page though so how does that fit in? Do visitors have to go to other articles you wrote to avoid a high bounce rate?
    
    I often go to a page, copy it and read it in larger text, or print it out; when I heard about bounce rate, I decided to keep the original page up while I read so I don't mess up the very people I'm interested in helping!

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    1. 63

       Has_aWayWithWordsposted 15 years agoin reply to this

       The bounce rate as it concerns hub pages is going to be different than other sites, if somone comes to read your hub and leaves without viewing other hubs then your bounce rate will be 100%, this doesn't mean you  are losing visitors especially if they are coming to your page then clicking an affiliate because you are making money when they click that link, high bounce rate isn't always a bad thing you must also consider time on site and click rates. Analytics has a clcik analysis tool in it too that will show you clcik info as well as time on site and bounce rates.

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    johnr54posted 15 years ago

    Here is a previous discussion on some unique factors regarding Hubpages and bounce rate.
    
    http://hubpages.com/forum/topic/29637

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