When looking at Google Analytics, would you rather have a higher or lower bounce

  1. barbergirl28 profile image78
    barbergirl28posted 7 years ago

    When looking at Google Analytics, would you rather have a higher or lower bounce rate?

    I signed up for Google Analytics and I am just a little confused about the bounce rate and how I am understanding it. So, in simple terms, do I want the number to be higher or lower?

  2. wychic profile image88
    wychicposted 7 years ago

    It depends on the purpose of your page. On Hubpages, a high bounce rate is generally not a problem if you also have a decent click-through rate, because the bounce may be them leaving your page to go to an advertiser's site. In addition, many articles on Hubpages do not necessitate that someone looks at another page before leaving the domain.

    That said, if you have a website that has a "conversion funnel" set up, a high bounce rate is a bad thing because it means that the visitor never got to the point where you could convert them into a sale, e-mail capture, etc.

 
working