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How many impressions does it take to make a dollar?

  1. iviskei profile image75
    iviskeiposted 6 years ago

    How many impressions does it take to make a dollar?

  2. profile image0
    Suramya.Kposted 6 years ago

    This depends on the CPM rate. If the CPM rate is 1 dollars, it would take 1000 impressions. If the CPM rate was $10, then it would take 100 impressions to make a dollar.

    amount you make = (impressions x CPM) / 1000

  3. iviskei profile image75
    iviskeiposted 6 years ago

    @Suramya.K - Ok, that helps a lot! Thank you! What is your CPM based off of?

  4. Richard Cash profile image60
    Richard Cashposted 6 years ago

    In my experience it took me about 500 impressions just to make a dollar. I have no idea why.

  5. Debby Bruck profile image74
    Debby Bruckposted 6 years ago

    Dear Iviskel. I've wanted to ask this same question! Maybe someone can explain how the CPM changes each month? In August my CPM was 4.01 for 4,086 Impressions, while in September 436 Impressions was 3.59 CPM and I notice that each day the CPM fluctuates. I guess this is a variable rate based upon the agreement between payee and purchaser of impressions on their websites. It basically represents a ratio. The amount paid per impression is calculated by dividing the CPM by 1000. A $10 CPM equals $.01 per impression. I hope this was not more confusing than instructive.

    CPM represents the cost per thousand impressions.

 
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