# How many impressions does it take to make a dollar?

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iviskeiposted 7 years ago

How many impressions does it take to make a dollar?

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Suramya.Kposted 7 years ago

This depends on the CPM rate. If the CPM rate is 1 dollars, it would take 1000 impressions. If the CPM rate was \$10, then it would take 100 impressions to make a dollar.

amount you make = (impressions x CPM) / 1000

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iviskeiposted 7 years ago

@Suramya.K - Ok, that helps a lot! Thank you! What is your CPM based off of?

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Richard Cashposted 7 years ago

In my experience it took me about 500 impressions just to make a dollar. I have no idea why.

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Debby Bruckposted 7 years ago

Dear Iviskel. I've wanted to ask this same question! Maybe someone can explain how the CPM changes each month? In August my CPM was 4.01 for 4,086 Impressions, while in September 436 Impressions was 3.59 CPM and I notice that each day the CPM fluctuates. I guess this is a variable rate based upon the agreement between payee and purchaser of impressions on their websites. It basically represents a ratio. The amount paid per impression is calculated by dividing the CPM by 1000. A \$10 CPM equals \$.01 per impression. I hope this was not more confusing than instructive.

CPM represents the cost per thousand impressions.

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