Double colons - why use this in headlines?

  1. claudiafox profile image74
    claudiafoxposted 6 years ago

    Double colons - why use this in headlines?

    Some high ranking hubbers use double colons in headlines, like this:  xxxxx "::".  What function does the double colon perform?

  2. Marcy Goodfleisch profile image96
    Marcy Goodfleischposted 6 years ago

    I have to say that's a new one to me, and I've been a writer and editor for many years.  Maybe it's a style that gets picked up by search engines?  I'll be interested in hearing from the people who are using it.  Maybe I'm missing out!

  3. Bukarella profile image84
    Bukarellaposted 6 years ago

    I have used it in my last article titled, "Crates: How we ruin our relationships with dogs." The reason I chose it is because according to Adwords through google, "crates" is a high up term on the search list, but low in competition. However, I didn't want to title my article "Crates", because it seemed unclear as to what is discussed in the article. So, as an alternative, I combined the two titles, emphasizing the word that shows up in search engines and the description of the article itself.