Double colons - why use this in headlines?
Some high ranking hubbers use double colons in headlines, like this: xxxxx "::". What function does the double colon perform?
I have to say that's a new one to me, and I've been a writer and editor for many years. Maybe it's a style that gets picked up by search engines? I'll be interested in hearing from the people who are using it. Maybe I'm missing out!
I have used it in my last article titled, "Crates: How we ruin our relationships with dogs." The reason I chose it is because according to Adwords through google, "crates" is a high up term on the search list, but low in competition. However, I didn't want to title my article "Crates", because it seemed unclear as to what is discussed in the article. So, as an alternative, I combined the two titles, emphasizing the word that shows up in search engines and the description of the article itself.
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