What changes the CPM rate in Hub pages Ad program ?
Some days it is very high for few page impressions while the next day it falls down so bad for increased impressions.
If I am correct, some ads are worth more than others. Some categories on HP earn you more than others, so it depends on which hubs get increased traffic.
So say for instance you have a hub in personal finance and you get only 25 views and your hub in religion gets you 50 views, you will find the personal finance hub earns you more. So on the day when the religion hub hits 100 views the personal finance hub hits only 2 views you earn less than the day before even though your views are more. I hope that made sense.
I agree with Cardisa, the different categories are worth different amounts. I think it only takes into account the pages that have been viewed that day, which is why it fluctuates. For example if you have two Hubs published one on... fitness and one on finance, and let's say, for instance, that the finance category and ads are worth more than the fitness one. If you only get views on the fitness ads on one day and only views on the finance one another, then the CPM will not be the same... I hope that makes sense. I'm not sure if that's right, but it seems to be the case.
I've also noticed that the CPM tends to be lower on days when you get a lot of hits, so you earn less money. I have no idea why that's the case, but it's quite annoying!
Having a lot of traffic dilutes the ad worth, that's why CPM goes down when traffic spikes. If you split an entire pie between 4 people, everyone get 1/4, share it with 12 and everyone gets 1/12.
Thanks for the info! I'm not sure it makes sense to me in terms of online advertising - surely more views is always better?- but it's great to know it's not just me and that there is a reason for it!
Thanks, Rebecca and relache! If the traffic dilutes the ad worth, why do people strive so hard to improve traffic to the hubs ?
You'll still make more money from hundreds or thousands of views rather than just a couple, you just won't make as much from every single view
Just because more people come to the Hub doesn't mean the advertiser is suddenly going to offer more money for the ad. That's why more traffic dilutes earnings while raising the chances you make some.
Oh ok! So, there are so many factors that determine things. Thanks for the insight,relache
by Carolee Samuda3 years ago
I did a little experiment with opting into the EC program for three months. To begin with,last year one of my better performing hubs become Editor's Choice. That hub was getting an average of 20o+ views per day, peak....
by Michael Murchie5 years ago
I tend to lurk and have not been active on the forums at all, but what better place to get some help than from a whole community of experts!In the past 30 days, I have had approximately 10,000 page views, about half of...
by Perry Fender4 years ago
When I first published a recipe in one of my Hub links, I was getting way more $$ for very few views ($4/5 for 40-50 views). I now average over 100 views in a month for that 1 recipe and am making less than...
by Jasmeet Kaur2 years ago
The CPM on my hubpages account is decreased to almost half! I am wondering about it? I want to know if anyone here knows about it. Please help me regarding it. I am totally clueless what to do...
by Paul Richard Kuehn5 years ago
How can I increase my CPM for impressions in the Hub Pages Ad program?I have been getting more impressions lately, but for the past week my average CPM has dropped from over $4.00 to a little over $2.50. What...
by Tanya Jones3 years ago
Jack and Jill have been up and down the hill 10 times already as the guage slowly stumbles up one side. I'm only amusing myself by observing and not really holding my breath over each cent increase, but it is amusing...
Copyright © 2018 HubPages Inc. and respective owners.
Other product and company names shown may be trademarks of their respective owners.
HubPages® is a registered Service Mark of HubPages, Inc.
HubPages and Hubbers (authors) may earn revenue on this page based on affiliate relationships and advertisements with partners including Amazon, Google, and others.