What changes the CPM rate in Hub pages Ad program ?

1. 81

   Nila saysposted 6 years ago

   What changes the CPM rate in Hub pages Ad program ?
   
   Some days it is very high for few page impressions while the next day it falls down so bad for increased impressions.

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2. 90

   Cardisaposted 6 years ago

   If I am correct, some ads are worth more than others. Some categories on HP earn you more than others, so it depends on which hubs get increased traffic.
   
   So say for instance you have a hub in personal finance and you get only 25 views and your hub in religion gets you 50 views, you will find the personal finance hub earns you more. So on the day when the religion hub hits 100 views the personal finance hub hits only 2 views you earn less than the day before even though your views are more. I hope that made sense.

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   1. 81

      Nila saysposted 6 years agoin reply to this

      Thanks, Cardisa! I get it.

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3. 76

   Rebecca2904posted 6 years ago

   I agree with Cardisa, the different categories are worth different amounts. I think it only takes into account the pages that have been viewed that day, which is why it fluctuates. For example if you have two Hubs published one on... fitness and one on finance, and let's say, for instance, that the finance category and ads are worth more than the fitness one. If you only get views on the fitness ads on one day and only views on the finance one another, then the CPM will not be the same... I hope that makes sense. I'm not sure if that's right, but it seems to be the case.
   
   I've also noticed that the CPM tends to be lower on days when you get a lot of hits, so you earn less money. I have no idea why that's the case, but it's quite annoying!

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   1. 85

      relacheposted 6 years agoin reply to this

      Having a lot of traffic dilutes the ad worth, that's why CPM goes down when traffic spikes.  If you split an entire pie between 4 people, everyone get 1/4, share it with 12 and everyone gets 1/12.

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      Rebecca2904posted 6 years agoin reply to this

      Thanks for the info! I'm not sure it makes sense to me in terms of online advertising - surely more views is always better?- but it's great to know it's not just me and that there is a reason for it!

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   3. 81

      Nila saysposted 6 years agoin reply to this

      Thanks, Rebecca and relache! If the traffic dilutes the ad worth, why do people strive so hard to improve traffic to the hubs ?

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   4. 76

      Rebecca2904posted 6 years agoin reply to this

      You'll still make more money from hundreds or thousands of views rather than just a couple, you just won't make as much from every single view

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   5. 81

      Nila saysposted 6 years agoin reply to this

      mmm.. makes sense

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      relacheposted 6 years agoin reply to this

      Just because more people come to the Hub doesn't mean the advertiser is suddenly going to offer more money for the ad.  That's why more traffic dilutes earnings while raising the chances you make some.

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   7. 81

      Nila saysposted 6 years agoin reply to this

      Oh ok! So, there are so many factors that determine things. Thanks for the insight,relache

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