What changes the CPM rate in Hub pages Ad program ?
Some days it is very high for few page impressions while the next day it falls down so bad for increased impressions.
If I am correct, some ads are worth more than others. Some categories on HP earn you more than others, so it depends on which hubs get increased traffic.
So say for instance you have a hub in personal finance and you get only 25 views and your hub in religion gets you 50 views, you will find the personal finance hub earns you more. So on the day when the religion hub hits 100 views the personal finance hub hits only 2 views you earn less than the day before even though your views are more. I hope that made sense.
I agree with Cardisa, the different categories are worth different amounts. I think it only takes into account the pages that have been viewed that day, which is why it fluctuates. For example if you have two Hubs published one on... fitness and one on finance, and let's say, for instance, that the finance category and ads are worth more than the fitness one. If you only get views on the fitness ads on one day and only views on the finance one another, then the CPM will not be the same... I hope that makes sense. I'm not sure if that's right, but it seems to be the case.
I've also noticed that the CPM tends to be lower on days when you get a lot of hits, so you earn less money. I have no idea why that's the case, but it's quite annoying!
Having a lot of traffic dilutes the ad worth, that's why CPM goes down when traffic spikes. If you split an entire pie between 4 people, everyone get 1/4, share it with 12 and everyone gets 1/12.
Thanks for the info! I'm not sure it makes sense to me in terms of online advertising - surely more views is always better?- but it's great to know it's not just me and that there is a reason for it!
Thanks, Rebecca and relache! If the traffic dilutes the ad worth, why do people strive so hard to improve traffic to the hubs ?
You'll still make more money from hundreds or thousands of views rather than just a couple, you just won't make as much from every single view
Just because more people come to the Hub doesn't mean the advertiser is suddenly going to offer more money for the ad. That's why more traffic dilutes earnings while raising the chances you make some.
Oh ok! So, there are so many factors that determine things. Thanks for the insight,relache
by Jaymighty2 14 years ago
Hello people of hub pagesMy impression history isn't the same as my page views if i look at the 7 days history in My earnings for the ad program it says I have 0 impressions.but on my statistics my page views are 8 but its been like this since about the 1st june when there was a problem with the...
by Amy Gillie 12 years ago
One of my best performing hubs is marked as idle. It has had 31 views just this week - better than many of my other hubs that are not idle. I believe this is a mistake.Here is the hub: <link snipped>
by Lena Kovadlo 7 years ago
This month my CPM for the HP Ad Program is super low. It's been under $1.50 every day so far. And last month I had a lot of days where it was under $2. Wondering why that is and if it's just happening to me or if others are experiencing this as well.
by Michael Murchie 12 years ago
I tend to lurk and have not been active on the forums at all, but what better place to get some help than from a whole community of experts!In the past 30 days, I have had approximately 10,000 page views, about half of them to one page alone. his is above average for me, but not wildly so, as...
by kat11 14 years ago
I only been on hub pages only a few months along with blogging. So some of the terminology is new.
by Vicky C. 14 years ago
Are we allowed to link to other hub pages from our own hub and earn from that or do we have to link to only outside sources?
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