How can Hubpages adjust the CPM on HubPages Ads so significantly after a few days?
I lost nearly $20 due to the fact that the CPM was downgraded a few days after it had been posted. Not very happy.
I thought I was bad losing $5. Sorry to hear about your $20 downgrade. I'd love to be able to help or give advice, but I am struggling to stay motivated on HubPages myself recently.
I don't know "how" they can do it. I guess the answer is, They just can. I noticed it, too, and I'm not particularly pleased with it, though I didn't lose $20. Maybe you should email HP directly with this question and they can shed some light on it? Or start a forum thread? There must be some logical reason for it.
Good idea Farmer Rachel, I will start a forum thread as this is very annoying.
I have the feeling you won't really get anywhere with this. They are highly likely to say nothing or that those figures aren't final, hence the star next to them.
I remember when the Ad Program first started, the CPM was as high as $11. Now it averages around $4-$5. It sometimes jumps to as high as $7, but not much higher. I didn't realize HP could control the CPM. I just figured it was "market forces" determining it. But if it was as high as $11 when the program first started, that gives the impression that there was some manipulation going on to make it appear the program was more profitable than it actually is.
I don't hang out at the forums much but if you post there, I'll check it out. I'd like to see what other folk are saying since HP tends to lack transparency in these matters.
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