The number of views I get are the same, but my earnings have almost halved. Why do you think?
Most of the views I get to my hubs are from Google Search and more than half of them are going to two hubs of mine that have managed to rank on the first page of search results for a few long tail keywords. My traffic stats are pretty much the same, but my earnings have significantly and more importantly consistently gone down. What might be the cause of that and am I the only one experiencing that?
I think it has to do with your hub views' quality. I'm not an expert but I've read somewhere about views and clicks from western countries generating more income.
From my understanding certain ads pay more. So if you write a political hub that has donate money to Obama ads you aren't going to get much money even if you have 10000 views a day (30 ad clicks).
If you have a credit card hub those ads pay significantly more. So if you get 1000 views (3 ad clicks) per day it could be more valuable than your political hub with much more traffic.
It all depends on what the advertisers are bidding. My websites have the same issue, when advertisers are bidding high and there is a lot of competition then ad rates go up. When there are not a lot of competitors and low bids on the ad prices then your earnings go down.
That is due to less CPM (Cost Per Mille, the advert cost per thousand views).
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